Assistant Public Relations Manager

Public Relations Associate Manager

lūquire is seeking a driven and detail-oriented public relations professional to help bring bold brand stories to life through strategic media relations and smart, creative execution. As a Public Relations Associate Manager, you’ll work closely with your team to develop and deliver PR touchpoints – from writing and pitching to reporting and research – that make a measurable impact.

The ideal candidate has experience managing multiple projects simultaneously, thrives on collaboration and brings sharp writing skills, intellectual curiosity, and a passion for emerging tools and technology shaping the future of communications.

This person must be located in Charlotte, N.C., or planning to relocate soon.

What You Do

• Execute day-to-day public relations deliverables across multiple accounts with excellence and precision
• Research, develop and pitch compelling story angles to journalists, influencers and other key audiences
• Draft press releases, interview briefing documents, media alerts, one-pagers, talking points, and other materials in AP Style, ensuring accuracy and creativity in every piece
• Research industry trends, competitors, media outlets, and cultural conversations to inform client strategies
• Build and maintain relationships with reporters across trade, local and national outlets
• Monitor, track, and analyze media coverage using agency tools to produce timely reports and insights
• Plan and staff client events as needed, with responsibilities that may include researching and ordering branded merchandise, preparing run-of-show documents, and coordinating other event logistics to ensure smooth execution
• Collaborate with internal partners across paid and owned teams to support integrated campaign execution
• Stay ahead of evolving communications tools and trends, leveraging AI and emerging technology to enhance storytelling, content development and productivity
• Support team organization and workflow through thoughtful planning, thorough documentation, and follow-through

What we’re looking for

• Minimum of four years of public relations or communications experience, ideally within an agency environment, with a portfolio of earned media placements
• Demonstrated success in writing, pitching and media outreach across traditional, emerging and social channels –
• Excellent written and verbal communication skills with meticulous attention to detail
• Ability to follow through and proactively manage accounts
• Strong understanding of how media and influencer ecosystems operate – and what makes a great story
• Curiosity and willingness to explore new technologies, including AI tools that enhance content creation, research, and reporting.
• Openness to feedback and a track record of applying it to grow and improve work
• Ability to manage and prioritize multiple clients, tasks, and deadlines in a fast-paced, collaborative setting
• Bachelor’s degree in public relations, communications, journalism or related field

Who you are

• A confident and curious communicator who delivers consistently high-quality work
• A self-starter who treats feedback as fuel
• A strong writer and editor with mastery of tone, clarity, and AP Style
• A proactive problem-solver who takes initiative, follows through, and confidently shares new ideas and perspectives
• Highly organized, with the ability to stay on top of multiple accounts, deadlines and details without things slipping
• A lifelong learner who’s energized by innovation, data, and technology
• A dependable teammate who thrives in collaboration and takes pride in the details
• Naturally at ease in front of clients and reporters – you think on your feet, ask good questions, and don’t need a script
• Flexible and agile. Comfortable adjusting priorities as client needs and timelines shift
• Ability to travel as needed for client and agency needs

Why lūquire

lūquire is an award-winning, fully integrated marketing agency headquartered in Charlotte, N.C. We’re a collaborative team of strategists, creators and communicators helping brands achieve extraordinary outcomes through bold ideas and thoughtful execution.

This position offers competitive pay, a comprehensive benefits package and the opportunity for career advancement with a growing company. luquire employs a voluntary hybrid work model, meaning employees may work from home or in the office at their discretion.