Technical Product Manager - Marketing Data Products
Purple Drive
Overview: Key Responsibilities:
- Define, prioritize, and manage the product roadmap for marketing data products, aligning with organizational goals and customer needs.
- Collaborate with cross-functional teams including Data Science, Engineering, Marketing, and Analytics to deliver scalable data solutions.
- Drive the productization of customer and marketing data services across online and in-store channels.
- Leverage AI/ML capabilities to create data-driven products that enhance personalization, segmentation, and campaign effectiveness.
- Translate business requirements into detailed technical specifications and ensure successful delivery.
- Establish and monitor KPIs to measure product adoption, performance, and value delivery.
- Ensure compliance with data governance, privacy, and regulatory standards.
- Act as the subject matter expert on customer and marketing data, fostering alignment across business and technical stakeholders.
- 6+ years of experience in Product Management, with a focus on data-driven or technical products.
- Strong knowledge of marketing data, customer insights, and digital marketing ecosystems (online and in-store).
- Proven experience working with AI/ML technologies and data platforms.
- Solid technical background with the ability to understand and discuss APIs, data architectures, and cloud platforms.
- Excellent communication, stakeholder management, and problem-solving skills.
- Demonstrated ability to translate complex business needs into actionable product requirements.
- Experience in retail, e-commerce, or marketing technology domains.
- Familiarity with modern data platforms (e.g., GCP, Azure, Snowflake) and marketing analytics tools.
- MBA or advanced degree in Computer Science, Engineering, Data Science, or a related field.
Vacancy posted 3 days ago
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