Technical Product Manager - Marketing Data Products

Purple Drive

Bentonville, AR

Overview:

Key Responsibilities:

Define, prioritize, and manage the product roadmap for marketing data products, aligning with organizational goals and customer needs.
Collaborate with cross-functional teams including Data Science, Engineering, Marketing, and Analytics to deliver scalable data solutions.
Drive the productization of customer and marketing data services across online and in-store channels.
Leverage AI/ML capabilities to create data-driven products that enhance personalization, segmentation, and campaign effectiveness.
Translate business requirements into detailed technical specifications and ensure successful delivery.
Establish and monitor KPIs to measure product adoption, performance, and value delivery.
Ensure compliance with data governance, privacy, and regulatory standards.
Act as the subject matter expert on customer and marketing data, fostering alignment across business and technical stakeholders.

Required Qualifications:

6+ years of experience in Product Management, with a focus on data-driven or technical products.
Strong knowledge of marketing data, customer insights, and digital marketing ecosystems (online and in-store).
Proven experience working with AI/ML technologies and data platforms.
Solid technical background with the ability to understand and discuss APIs, data architectures, and cloud platforms.
Excellent communication, stakeholder management, and problem-solving skills.
Demonstrated ability to translate complex business needs into actionable product requirements.

Preferred Qualifications:

Experience in retail, e-commerce, or marketing technology domains.
Familiarity with modern data platforms (e.g., GCP, Azure, Snowflake) and marketing analytics tools.
MBA or advanced degree in Computer Science, Engineering, Data Science, or a related field.

Keywords: Product Management, Data Products, Marketing Data, Customer Insights, AI/ML, Cloud Platforms, Retail, E-commerce, Data Governance, APIs.

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Vacancy posted 3 days ago

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