Google Analytics Developer

Job Description

Hello Everyone,

Position: Google Analytics Developer (GA4 / Google Tag Manager)*

Location: Baltimore, MD ( *Remote* )

Job Description

We are seeking an experienced Google Analytics Developer with strong expertise in Google Analytics 4 (GA4), Google Tag Manager (GTM), web analytics implementation, and digital data collection. The ideal candidate will be responsible for implementing and maintaining analytics tracking solutions, configuring tags and events, validating data accuracy, and developing reporting capabilities to support business intelligence and data-driven decision-making.

The candidate will work closely with development, marketing, UX/UI, and business teams to translate business requirements into reliable analytics implementations, troubleshoot tracking issues, and ensure accurate measurement of user behavior across websites and digital applications.

Responsibilities & Qualifications

- Implement, configure, and maintain Google Analytics 4 (GA4) across websites and digital applications.

- Develop and manage tracking solutions using Google Tag Manager (GTM), including tags, triggers, variables, and custom data-layer events.

- Implement custom events, conversion tracking, user properties, and key performance indicators based on business requirements.

- Develop and maintain data layers in collaboration with front-end developers to support accurate event and user interaction tracking.

- Configure cross-domain tracking, referral exclusions where appropriate, and user journey measurement.

- Integrate analytics tracking into websites and web applications built with JavaScript, HTML, CSS, and modern front-end frameworks.

- Implement and troubleshoot e-commerce, form submission, navigation, downloads, and other user interaction tracking as applicable.

- Validate tracking implementations using browser developer tools, GTM Preview mode, GA4 DebugView, and browser-based debugging tools.

- Analyze analytics data to identify trends, user behavior patterns, conversion issues, and opportunities for improvement.

- Develop and maintain custom reports, dashboards, explorations, and audience segments in GA4.

- Integrate GA4 data with Looker Studio, BigQuery, and other reporting or data platforms as required.

- Troubleshoot data discrepancies, missing events, duplicate tracking, and tag-firing issues.

- Establish analytics implementation standards, documentation, naming conventions, and quality assurance procedures.

- Support analytics migrations, upgrades, and transitions from Universal Analytics or other legacy analytics platforms to GA4, where applicable.

- Collaborate with stakeholders to define measurement plans, tracking specifications, and analytics requirements.

- Ensure tracking implementations comply with applicable privacy requirements, consent-management policies, and organizational security standards.

- Participate in Agile development, code reviews, testing, release management, and production support activities.

Required Skills & Experience

- 5+ years of experience in web analytics implementation, analytics development, or digital measurement.

- Strong hands-on experience with Google Analytics 4 (GA4) configuration, implementation, and troubleshooting.

- Strong expertise in Google Tag Manager (GTM), including tag configuration, triggers, variables, custom events, and data-layer integration.

- Proficiency in JavaScript, HTML, and CSS for analytics instrumentation and debugging.

- Experience designing and implementing analytics measurement plans and event-tracking specifications.

- Strong understanding of the Google Analytics event model, conversions/key events, user properties, attribution, and reporting.

- Experience implementing and validating data-layer events and custom tracking across web applications.

- Knowledge of browser developer tools, debugging techniques, and analytics data validation.

- Experience with cross-domain tracking, campaign tracking, UTM parameters, and traffic attribution.

- Experience creating reports and dashboards using GA4 and preferably Looker Studio.

- Strong analytical, troubleshooting, and problem-solving skills.

- Ability to communicate technical tracking requirements to developers, analysts, and business stakeholders.

- Experience working in Agile/Scrum development environments.

- Bachelor’s degree in Computer Science, Information Technology, Analytics, Marketing Technology, or a related field.

- Must be able to obtain and maintain a Public Trust clearance, if required for the project.

Nice to Have

- Experience with Google BigQuery, including GA4 event export and SQL-based analysis.

- Experience with Looker Studio dashboard development and reporting automation.

- Knowledge of Google Ads conversion tracking and integration with GA4.

- Experience with consent management platforms and Google Consent Mode.

- Familiarity with server-side Google Tag Manager and server-side tagging architectures.

- Experience with mobile app analytics using Firebase and Google Analytics.

- Knowledge of A/B testing, experimentation, and personalization platforms.

- Experience with Adobe Analytics or other enterprise analytics platforms.

- Familiarity with data visualization, ETL pipelines, and analytics data governance.