Head of Growth Marketing

Job Description

Job Description

About the Role

LoadUp is hiring a Head of Growth Marketing to own our growth engine across DTC and marketplace channels. This is a strategic, hands-on leadership role based onsite at Avalon in Alpharetta, GA — with direct influence over revenue, customer acquisition, retention, and long-term customer value.

You'll own the strategy and execution of performance marketing, lifecycle marketing, and marketplace growth, leading a high-performing team and reporting to executive leadership.

• Define and own the growth marketing strategy across direct-to-consumer (DTC) and marketplace channels, aligning acquisition, retention, monetization, and revenue growth with company OKRs

• Lead and optimize seven-figure media budgets across paid social, paid search, programmatic advertising, CTV, and affiliate marketing (Meta, Google, and beyond)

• Optimize marketing investment against CAC, ROAS, LTV, conversion rate, and unit economics

• Develop channel-level budget allocation strategies based on performance, incrementality, and growth potential

• Grow both sides of our marketplace: customer demand and the Loader supply that fulfills it.

• Partner with Operations so that acquisition plans and provider capacity stay aligned market by market.

• Build a disciplined testing program across creative, landing pages, funnels, pricing, and onboarding.

• Own attribution, LTV/CAC modeling, and executive-level growth dashboards, working with our data team using SQL and BI tools.

• Build on LoadUp's AI-forward culture by expanding how the growth team uses AI and automation in creative production, campaign and budget optimization, and reporting.

• Build and scale lifecycle programs across email, SMS, and in-product touchpoints that drive repeat bookings, referrals, and customer lifetime value.

• Lead a team of five: Content & Lifecycle Marketing Manager, Marketing Automation & Operations Lead, Brand & Creative Manager, AI Content Editor, and Multimedia Producer.

• Report to the President and present growth plans and results to the executive team.

• Partner with Product, Engineering, Finance, and Operations to prioritize growth initiatives.

• 8+ years in growth, performance, or digital marketing, including 3+ years leading teams.

• Experience scaling a DTC, marketplace, or consumer platform business.

• A track record of owning a seven-figure annual paid media budget and being accountable for results.

• Hands-on fluency in Google Ads, Meta Ads Manager, analytics and attribution tools, and experimentation platforms.

• A hands-on web development background (HTML, CSS, JavaScript, and modern CMS or site-building tools). You've built websites yourself, so you can scope work accurately, give developers clear direction, review what ships, and step in when needed.

• Comfort working with data: you can write or read SQL, build a model, and turn numbers into decisions.

• Clear executive communication and the ability to align teams across functions.

• You've led growth for a two-sided marketplace and know how to balance supply and demand.

• Experience in home services, on-demand, logistics, or local services.

• You've already brought AI tools into a marketing team's daily work.

• Competitive compensation

• Health & wellness coverage

• Generous paid time off

• 401(k) with 5% company match

• Monthly lifestyle stipends, employee recognition programs, and referral bonuses

LoadUp is a tech-powered, on-demand junk removal and home services platform, connecting individuals and businesses nationwide with a vetted network of local providers for removal, disposal, assembly, and hourly labor. Founded in 2014, LoadUp set out to replace an industry known for hidden fees and vague pricing with real-time, upfront pricing and dependable local pros — no guessing, no surprises, just honest service done right. Today, LoadUp is one of the largest on-demand junk removal and home services platforms in the country. We've been named to Inc.'s 5000 list of Fastest-Growing Companies and have been a certified Great Place to Work® since 2019. As we continue growing, we're looking for talented, driven people who want to help reimagine what this industry can be.

Onsite | Avalon, Alpharetta, GA (Metro Atlanta / Greater Atlanta / North Atlanta)