Senior Director of Marketing Strategy & Activation

Who We Are adMarketplace is the largest global marketplace for Native Search advertising. For over 25 years, we've connected brands with consumers at the moment they express commercial intent beyond legacy search engines. Today, our Native Search solutions are exclusively integrated across next-generation platforms where discovery happens, including web browsers, Buy Now Pay Later apps, and AI chat surfaces. Powered by vector search technology, our platform delivers relevant text and product ads that match consumers with the brands, products, and offers they're actively seeking. Our award-winning culture is grounded in the principles of Curiosity, Collaboration, Creative Conflict, Commitment, and Competitiveness - our 5Cs. These values drive us to turn complexity into clarity and create measurable value for consumers, advertisers, and publishers alike. The Role The Senior Director, Marketing Strategy & Activation will lead adMarketplace's integrated marketing function across brand, communications, content, social media, events, and industry engagement. Reporting to the Chief Marketing Officer, this leader will elevate adMarketplace's market presence, strengthen customer and partner engagement, and bring our differentiated story to life across the evolving search, commerce media, and AI landscape. Working closely with the Vice President, Growth Activation, this leader will execute integrated marketing programs that build brand awareness, support commercial growth, and create a consistent experience across every customer touchpoint. The ideal candidate combines strategic thinking, compelling storytelling, and operational excellence, with experience leading integrated marketing initiatives and driving measurable business outcomes within B2B technology, adtech, digital media, or related industries. What You'll Do: Strategic Brand & Market Leadership Lead the execution and evolution of adMarketplace's brand positioning and messaging across the search, commerce media, and AI-driven advertising landscape. Develop and execute integrated marketing, communications, thought leadership, and industry engagement programs that strengthen adMarketplace's brand, increase market visibility, and drive measurable business outcomes. Ensure a consistent and differentiated brand experience across all market-facing touchpoints, including digital properties, communications, events, partner ecosystems, and the company website. Marketing Activation & Commercial Partnership Partner with the Growth Activation, Sales, Advertiser Success, Supply, and Product teams to develop and execute integrated marketing programs that strengthen awareness, engagement, and commercial outcomes. Oversee integrated marketing activations across content, social media, email marketing, webinars, digital campaigns, partner marketing, and field events, partnering with the Growth Activation team on demand generation and ABM initiatives. Monitor marketing performance across campaign effectiveness, audience engagement, digital performance, brand awareness, marketing ROI, and campaign analytics, partnering with Growth Activation on pipeline measurement and attribution. Partner with Commercial and Product Marketing teams to activate go-to-market initiatives that drive awareness, engagement, customer adoption, and commercial success. Industry Marketing & External Engagement Represent adMarketplace at industry conferences, webinars, client meetings, and marketing events. Build strong relationships across agencies, publishers, customers, strategic partners, and industry influencers to strengthen adMarketplace's market presence. Content, Communications & Storytelling Own the company's content strategy across thought leadership, executive communications, social media, editorial content, customer storytelling, webinars, and sales enablement. Collaborate with Product Marketing to translate product positioning and value propositions into integrated campaigns, thought leadership, customer stories, sales enablement assets, and marketing content that resonates with target audiences. Team & Cross-Functional Leadership Lead, coach, and develop a high-performing marketing team spanning brand, communications, content, social media, events, and marketing activation. Build and oversee the optimal mix of internal resources, agency partners, external vendors, and AI-powered marketing tools to maximize marketing effectiveness and operational efficiency. Establish marketing priorities, optimize team processes, and foster a collaborative, data-driven culture focused on accountability, cross-functional partnership, execution, and measurable impact. Qualifications 8-12 years of progressive B2B marketing experience, including 3+ years leading high-performing marketing teams. Experience leading integrated marketing organizations within adtech, digital media, search, commerce media, AI-powered technology, SaaS, or other B2B technology companies. Demonstrated success driving brand awareness, thought leadership, integrated marketing campaigns, and customer engagement within B2B organizations. Experience marketing AI-powered, data-driven, or technically sophisticated products and translating complex technologies into compelling customer value propositions and market narratives. Exceptional storytelling, communication, and presentation skills, with the ability to influence clients, partners, executives, and cross-functional stakeholders. Strong analytical mindset with experience leveraging marketing performance metrics, attribution models, campaign analytics, and ROI analysis to inform decision-making. Experience leading and developing high-performing marketing teams while managing agency partners, budgets, and cross-functional initiatives. Comfortable operating in a fast-paced, high-growth environment with evolving priorities and ambitious growth objectives. *Compensation: $175,000 - $210,000 + Bonus & Equity Join Us adMarketplace has been named as one of the best places to work in New York City by Built In and Crains- the latter of which have recognized us the past three years straight! AMP is currently experiencing triple digit growth, and it's never been a better time to join our team! We offer a robust continuing education program, management training, regular company-wide lunch and learns, and well-defined career paths to ensure all our employees have an opportunity to grow. At adMarketplace, we play to win, but we learn from our setbacks. Our commitment to a collaborative environment means no one succeeds alone, and no one fails alone either. We know you've come to expect comprehensive healthcare, wellness programs, paid time off, commuter benefits, and 401k matching from any company, so it's a good thing we offer all of that and so much more. adMarketplace offers Summer Fridays, catered lunches, a fully stocked kitchen, ZogSports teams, happy hours and corporate retreats to encourage a strong work/life balance. No Third Party Recruiters. We do not accept unsolicited agency resumes and we are not responsible for any fees related to unsolicited resumes. *This range represents the low and high end of the base salary someone in this role may earn as an employee of adMarketplace in the New York office. Salaries will vary based on various factors including but not limited to professional and academic experience; training; associated responsibilities; and other business and organizational needs. The range listed is just one component of our total compensation package for employees. Salary decisions are dependent on the circumstances of each hire. #J-18808-Ljbffr adMarketplace, Inc.