(USA) Senior Manager, Product Marketing

Reference: R-2539576Posted: 2026-06-26Location: HOBOKEN, NJ, United StatesSalary: $108000 - $216000/yearType: Full time / Regular/PermanentCompany: WalmartBusiness Segment: Home OfficeWe are seeking a Senior Manager, International Product Marketing, to pioneer our International product marketing for Walmart Connect's Performance, Brand, and Measurement solutions. This is the first dedicated international Product Marketing role for the Americas (sans U.S.), and you will serve as the voice of the Chile, Mexico, and Canada market, translating local needs into clear product, go-to-market, and adoption priorities that support Walmart Connect growth priorities. This role partners closely with local teams and cross-functional stakeholders across Product, Engineering, Sales, Marketing, and Product Marketing to ensure the Americas’ priorities are reflected in roadmap planning, launch execution, and ongoing adoption management. The pioneer in this role will also help craft and scale proven product marketing best practices from the US into the Americas in a way that is locally relevant and effective. What you’ll do Serve as the voice of the Americas market in roadmap planning and prioritization, translating local needs, advertiser signals, and business impact into clear recommendations that support Walmart Connect growth priorities. Partner closely with the centralWalmart Connect International team to ensure opportunity sizing and prioritization relative to cross-market priorities and plans. Partner closely with the Walmart Connect International (central business and local markets), Product Marketing, Product and Engineering leaders to ensure China market opportunities are understood, sequenced, and incorporated into roadmap decisions in a way that is actionable for our Chinese stakeholders and aligned to broader business goals. Build a deep understanding of Walmart Connect’s Performance, Brand, and Measurement solutions and use that knowledge to educate local teams on product capabilities, use cases, and market-relevant applications. Customize GTM strategy, launch assets, messaging, and enablement so they fit the Americas market needs and local advertiser objectives. Partner with local sales and cross-functional teams to define adoption strategies, targets, milestones, and activation approaches for priority products and features. Establish a clear operating cadence to track adoption, triage blockers, and accelerate product usage in market. Identify market, customer, and competitive signals that affect the Americas performance and translate them into actionable recommendations. Support launches and ongoing feature adoption by ensuring local teams have the right narrative, tools, and readiness materials. Create and maintain local playbooks that help teams drive best-practice product usage and improve adoption outcomes over time. Work with regional and global partners to ensure local execution is aligned to broader product marketing strategy while still reflecting the Americas-specific needs. Elevate local product marketing capability by coaching and uplifting the team’s understanding of product capabilities, market translation, GTM execution, and adoption strategy, while crafting and scaling proven product best practices from the US into the Americas in a way that is locally relevant and effective. Report on adoption progress, key risks, roadmap implications, and opportunities to improve performance across the market. What you’ll bring 7+ years of experience in product marketing, regional product marketing, go-to-market, or a closely related role. Experience supporting multiple international markets or regions, ideally in product, platform, or advertising environments. Strong ability to translate product capabilities into local value propositions, messaging, and enablement. Experience building localized go-to-market plans, launch support, and adoption programs. Strong cross-functional partnership skills and the ability to influence without authority. Strong analytical ability to assess adoption performance, identify blockers, and recommend actions. Excellent written and verbal communication skills. Experience coaching and developing local teams or business partners. Experience partnering with Product Marketing, Product and Engineering to influence roadmap decisions based on market needs. Bilingual in English and Spanish. Why this role matters This role is the foundation for how product marketing will operate across Chile, Mexico, and Canada. It requires someone who can combine local market fluency, launch readiness, enablement, adoption management, and strong feedback loops into product and roadmap planning. Respect the Individual: Demonstrates and encourages respect for all builds a highperforming team seeks and embraces differences in people cultures ideas and experiences creates a workplace where all associates feel seen supported and connected through culture of belonging so associates thrive and perform drives a positive associate and customermember experience for all identifies attracts and retains the best team membersRespect the Individual: Creates a discipline and focus around developing talent through feedback coaching mentoring and developmental opportunities promotes an environment allowing everyone to bring their best selves to work empowers associates and partners to act in the best interest of the customermember and company and regularly recognizes others contributions and accomplishmentsRespect the Individual: Builds strong and trusting relationships with team members and business partners works collaboratively and crossfunctionally to achieve objectives and communicates and listens attentively with energy and positivity to motivate influence and inspire commitment and actionAct with Integrity Maintains and promotes the highest standards of integrity ethics and compliance models the Walmart values and leads by example to foster our culture supports Walmarts goal of becoming a regenerative company by making a positive impact for associates customers and the world around us eg creating a sense of belonging eliminating waste participating in local givingAct with Integrity Follows the law our code of conduct and company policies and sets expectations for others to do the same promotes an environment where associates feel comfortable sharing concerns and reinforces our culture of nonretaliation listens to concerns raised by associates takes action and encourages others to do the same holds self and others accountable for achieving results in a way that is consistent with our valuesAct with Integrity Acts as an altruistic servant leader and is consistently humble selfaware honest and transparentServe our Customers and Members Delivers expected business results while putting the customermember first and consistently applying an omnimerchant mindset and acts with an Every Day LowCost mindset to drive value and Every Day Low Prices for customersmembersServe our Customers and Members Adopts a holistic perspective that considers data analytics customermember insights and different parts of the business when making plans and shaping the teams strategyStrive for Excellence Consistently raises the bar and seeks to improve demonstrates curiosity and a growth mindset seeks feedback asks thoughtful questions fosters an environment that supports learning innovation and learning from mistakes and intelligent risktaking and exhibits resilience in the face of setbacksStrive for Excellence Seeks and implements continuous improvements and encourages the team to leverage new digital tools and ways of workingAt Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see . Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart. Hoboken, New Jersey US-10279: The annual salary range for this position is $108,000.00 - $216,000.00 San Bruno, California US-08848: The annual salary range for this position is $117,000.00 - $234,000.00 Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include : - StockMinimum qualifications["Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field. Option 2: 6 years' experience in Marketing, Business Administration, or related field."]Preferred qualifications[]Additional information(empty)