Senior Marketing Manager

Position Summary The Senior Internal Marketing Manager uses marketing to influence employee behavior and promotes the mission, vision and value of Orlando Health. The Senior Manager serves as a leader in the marketing and communications division and is responsible for managing and executing the successful implementation of marketing plans and promotions targeting team members. What You Will Do Directly meets and communicates with leadership to identify, document, and report all aspects to be used for marketing planning and execution. Develops strategic internal marketing plans that are aligned with the organization’s team member recruitment, retention and engagement goals. Effectively uses market research to quantify initiatives and goals. Manages the implementation of the internal marketing plans, which may include communication and promotion through print, digital and social media platforms, video, direct mail, email, special events and collateral development. Develops content for the external website for recruitment and intranet for retention and engagement promotion. Works with creative agencies and internal teams to develop collateral material and advertising campaigns to successfully package promotions within corporate written and graphic guidelines. Creates a campaign-related Customer Relationship Management (CRM) database for team members to effectively execute marketing and promotional initiatives. Implements lifecycle strategies and marketing automation to leverage dynamic messaging to optimize campaign responsiveness. Analyzes and reports out performance of campaigns and marketing/database trends/metrics. Evaluates plans and programs to determine if the goals/objectives were met. Serves as a mentor and resource to Marketing Managers. Manages department interns to provide valuable learning experience for the intern. Manages relationship with external vendors and ensures the vendor is providing a great value to Orlando Health and upholding its brand standards. Manages and helps to develop departmental budget. Maintains records and reports that are necessary for the Orlando Health leadership. Ensures excellent customer service and working relationship with key administrators, team members, physicians, customers, vendors and community leaders. Maintains reasonably regular, punctual attendance consistent with Orlando Health policies, the ADA, FMLA and other federal, state and local standards. Maintains compliance with all Orlando Health policies and procedures. Proficiency with Orlando Health’s financial management tool. Ability to write clear, concise, accurate messages. Qualifications Bachelor degree in marketing, advertising, mass communications or related field is required. Seven (7) years of relevant experience. Proven track record developing and executing integrated marketing plans. #J-18808-Ljbffr