Sr. Product Marketing Manager

About Us Proofpoint is a global leader in human‑ and agent‑centric cybersecurity, protecting how people, data, and AI agents connect across email, cloud, and collaboration tools. Role Overview Sr. Product Marketing Manager for the Insider Threat Management solution within the Data Security portfolio. This senior individual‑contributor role involves owning the market narrative, shaping go‑to‑market strategy, and accelerating growth. Responsibilities Own strategic messaging, positioning, and market narrative for the Insider Threat Management solution. Become the expert on buyers, market dynamics, customer needs, buying criteria, and competitive alternatives to shape GTM strategy and field execution. Build high‑impact content and GTM assets across the buyer journey, including pitch decks, solution briefs, web copy, sales plays, customer stories, and more. Lead go‑to‑market planning and launch execution, aligning cross‑functional teams on target audiences, messaging, launch activities, and success measures. Drive field readiness by equipping sellers and SEs with practical positioning, objection handling, sales plays, and customer proof that connect key use cases and outcomes to buyer value. Qualifications 8+ years of product marketing experience, with significant experience in cybersecurity. Strong cybersecurity experience, sharp storytelling instincts, and ability to operate with ownership, urgency, and creativity. Proven experience marketing complex technical solutions to CISOs, enterprise security leaders, technical buyers, and go‑to‑market teams. Strong ability to create differentiated messaging, positioning, content, and narratives that translate technical capabilities into clear buyer and business value. Demonstrated ownership of product launches, major capability releases, or go‑to‑market initiatives. Experience enabling sales and SE teams with practical, compelling, field‑ready materials. Proactive, collaborative working style with strong communication skills, technical curiosity, and accountability for outcomes. Experience in insider threat management, UEBA, data security/DLP, or identity security is strongly preferred. Benefits Competitive compensation. Comprehensive benefits. Career success on your terms. Flexible work environment. Annual wellness and community outreach days. Recognition for your contributions. Global collaboration and networking opportunities. Equal Opportunity Employer Proofpoint is an equal opportunity employer; we hire without consideration to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, veteran status, or disability. #J-18808-Ljbffr