UX Designer - Dallas, TX

Principal UI/UX Designer

We're re‑imagining digital self‑service for vehicle finance—moving from static account pages to AI‑powered, conversation‑first journeys. As our Principal UI/UX Designer, you will lead end‑to‑end experience design, blending deep domain knowledge in auto finance with cutting‑edge conversational UX. Your mission: craft intuitive, trust‑building interfaces that let customers manage payments, payoff quotes, lease options, and refinancing through chat, voice, and predictive UI cues.

Key Responsibilities

Conversational‑First Design

• Architect dialog flows and multimodal UI that feel natural on chatbots, voice assistants, and in‑app widgets.
• Establish personality guidelines, fallback/error patterns, and escalation triggers.

AI‑Infused Interaction & Personalisation

• Partner with data scientists to embed generative‑AI components—intent detection, next‑best‑action, dynamic content—in the UI layer.
• Prototype adaptive layouts that evolve with customer behavior and context (mileage, payoff date, credit profile).

Domain‑Driven UX

• Translate complex vehicle‑finance tasks (payoff, lease‑end, lien release, refinancing) into clear self‑service flows.
• Ensure regulatory and compliance constraints are reflected in micro‑copy and interaction safeguards.

Design Ops & System Governance

• Own a conversational design system that aligns with enterprise brand standards and WCAG 2.1 AA accessibility.
• Build reusable components (chat bubbles, quick replies, progressive disclosure cards) to accelerate feature teams.

User Research & Continuous Improvement

• Conduct JTBD studies, usability tests, and heuristic reviews focused on conversational CX.
• Instrument every node with analytics; run A/B and multivariate tests to refine tone, pacing, and CTA placement.

Mentorship & Cross‑Functional Leadership

• Guide product managers, engineers, and content strategists on conversational best practices.
• Evangelise AI ethics, privacy, and bias‑mitigation in customer‑facing interactions.

Required Qualifications

• 10 + years designing digital self‑service experiences
• Proficient with Figma, Adobe XD, or Sketch
• Strong command of information architecture, design systems, WCAG‑AA accessibility, and responsive design.
• Stellar communication skills—able to persuade execs with data and coach engineers with clear specifications.

Preferred / Nice to Have

• Familiarity with Generative AI platforms (OpenAI, Anthropic, AWS Bedrock) and prompt engineering.