Product Marketing Manager

About HappyRobot

HappyRobot is the infrastructure for enterprises to build and orchestrate AI workforces. Our AI workers don't just communicate through voice and email - they make decisions, take action, and run operations autonomously across entire enterprise systems. Born in Y Combinator (S23) and backed by a16z, Base10, Prysm Capital and Eurazeo with over $150M raised, we power critical operations for global enterprises worldwide.

Our platform is battle-tested in the most demanding environments, where AI has real consequences. We started in logistics, built our own voice stack, models, and orchestration layer from the ground up, and are now bringing that infrastructure to every enterprise that runs the real economy. Learn more about our vision in our manifesto.

About the role

This is a product-focused role on the growth team, working directly with the Head of Growth and founders to shape how HappyRobot communicates product value across channels. Product marketing fuels everything from feature adoption and customer education to sales enablement and market positioning. As a result, this role may be responsible for everything from creating assets around product features, managing our newsletter, in-product updates, and website features, to developing sales materials and customer-facing communications for new capabilities.

Responsibilities:

• Excellent written and verbal communication skills with the ability to translate complex product concepts into clear, compelling value propositions.
• Develop and execute go-to-market strategies for new products and features
• Create and maintain core product messaging frameworks, positioning statements, and competitive differentiators.
• Build assets around product features, including release notes, in-product updates, newsletters, and website content
• Manage customer references, case studies, and proof-of-value content
• Develop internal and external enablement materials such as one-pagers, decks, FAQs, and product briefs.
• Collaborate closely with product, sales, and growth teams to ensure alignment between product development, customer needs, and market messaging.
• Track feature adoption, customer engagement, and feedback to inform future launches and positioning.
• Support field and partner teams with content that drives understanding and usage of new capabilities.
• Ensure product storytelling is consistent across all channels, reflecting HappyRobot's brand voice and strategic goals.

Must Have

• Excellent written and verbal communication skills with the ability to simplify technical concepts and craft persuasive messaging.
• 4+ years of experience in product marketing, in B2B tech, at a startup, or similar roles.
• Strong understanding of enterprise sales motions and how to position technical products for business audiences.
• Strong understanding of technical concepts including generative AI and agentic AI.
• Experience collaborating closely with product, sales, and growth teams to drive alignment and adoption.
• Extreme ownership and organization, with a proven ability to manage multiple launches and cross-functional priorities.
• Self-starter who thrives in a fast-paced, highly autonomous environment.
• Comfort with data and performance tracking to measure adoption, engagement, and campaign impact.
• Ability to leverage AI tools to accelerate research, messaging, and asset creation.

Nice to Have

• Basic technical skills.
• Background in supply chain, logistics, or enterprise software industries.
• Comfort creating visual assets or collaborating closely with design to elevate product storytelling.
• Experience with Salesforce.

Why join us?

• Join a world-class team of engineers and builders.
• Backed by top investors including a16z, Y Combinator, Base10, Prysm Capital and Eurazeo.
• Have ownership and autonomy of projects and are encouraged to ship.
• Comprehensive Benefits including healthcare, dental, vision coverage.
• Competitive salary + equity in a high-growth startup.

Our Operating Principles

Extreme Ownership

We take full responsibility for our work, outcomes, and team success. No excuses, no blame-shifting - if something needs fixing, we own it and make it better. This means stepping up, even when it's not "your job." If a ball is dropped, we pick it up. If a customer is unhappy, we fix it. If a process is broken, we redesign it. We don't wait for someone else to solve it - we lead with accountability and expect the same from those around us.

Craftsmanship

Putting care and intention into every task, striving for excellence, and taking deep ownership of the quality and outcome of your work. Craftsmanship means never settling for "just fine." We sweat the details because details compound. Whether it's a product feature, an internal doc, or a sales call - we treat it as a reflection of our standards. We aim to deliver jaw-dropping customer experiences by being curious, meticulous, and proud of what we build - even when nobody's watching.

We are "majos" Be friendly & have fun with your coworkers. Always be genuine & honest, but kind. "Majo" is our way of saying: be a good human. Be approachable, helpful, and warm. We're building something ambitious, and it's easier (and more fun) when we enjoy the ride together. We give feedback with kindness, challenge each other with respect, and celebrate wins together without ego.

Urgency with Focus Create the highest impact in the shortest amount of time. Move fast, but in the right direction. We operate with speed because time is our most limited resource. But speed without focus is chaos. We prioritize ruthlessly, act decisively, and stay aligned. We aim for high leverage: the biggest results from the simplest, smartest actions. We're running a high-speed marathon - not a sprint with no strategy.

Talent Density and Meritocracy Hire only people who can raise the average; 'exceptional performance is the passing grade.' Ability trumps seniority. We believe the best teams are built on talent density - every hire should raise the bar. We reward contribution, not titles or tenure. We give ownership to those who earn it, and we all hold each other to a high standard. A-players want to work with other A-players - that's how we win.

First-Principles Thinking Strip a problem to physics-level facts, ignore industry dogma, rebuild the solution from scratch. We don't copy-paste solutions. We go back to basics, ask why things are the way they are, and rebuild from the ground up if needed. This mindset pushes us to innovate, challenge stale assumptions, and move faster than incumbents. It's how we build what others think is impossible.

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