Product Marketing Manager
Anysphere
Product Marketing Manager
Marketing · Full-time · San Francisco; New York
Our mission is to automate coding. The first step in our journey is to build the best tool for professional programmers, using a combination of inventive research, design, and engineering. Our organization is very flat, and our team is small and talent dense. We particularly like people who are truth-seeking, passionate, and creative. We enjoy spirited debate, crazy ideas, and shipping code.
About the Role
We're looking for a Product Marketing Manager who can translate deeply technical products into clear, compelling stories that resonate with developers.
This is a highly cross-functional, high-impact role. You'll work closely with product, engineering, and GTM to help define what we build and how we bring it to market. You won't just launch features—you'll influence product direction, define positioning, and help developers understand why Cursor matters.
What You'll Do
Product Launches
- Own end-to-end go-to-market strategy for new features and major releases
- Write launch materials (blog posts, landing pages, demos, videos)
- Partner with product and engineering to ensure strong product-market fit before launch
Positioning & Messaging
- Develop clear, differentiated positioning for Cursor and its features
- Turn complex AI + developer workflows into simple, compelling narratives
- Continuously refine messaging based on user feedback and market shifts
Developer-Focused Content
- Partner closely with the Developer Relations team to create high-signal content for technical audiences (guides, use cases, comparisons)
- Showcase real workflows and power-user behaviors—not generic marketing fluff
- Collaborate with the community to highlight authentic use cases
Go-To-Market Enablement
- Translate product capabilities into clear, compelling messaging that sales and GTM teams can use effectively
- Provide the right narratives, positioning, and materials to communicate value and win users
- Partner closely with sales, field, and developer relations to understand customer needs objections
- Continuously refine messaging based on real-world feedback and performance
Growth & Distribution
- Identify and test new channels to reach developers (Twitter/X, GitHub, YouTube, etc.)
- Work with growth to improve activation, onboarding, and retention messaging
- Run experiments to improve conversion across the funnel
Customer & Market Insight
- Talk to users regularly to understand needs, objections, and mental models
- Analyze competitors and evolving AI/dev tooling landscape
- Bring insights back into product and marketing decisions
You May Be a Fit If
- You have 3+ years in product marketing, product management, growth, consulting, banking or a similar role (ideally in developer tools or SaaS)
- You have a strong technical intuition, you don't need to be an engineer, but you should be comfortable understanding developer tools and communicating to a technical audience
- You have strong product instincts - ability to engage in product discussions and push back thoughtfully
- You have exceptional communication skills, and the ability to simplify complex concepts without dumbing them down
- You have high ownership: you can take a project from idea → execution → iteration
- You find comfort in a fast-moving, ambiguous environment
Vacancy posted 3 days ago
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