Digital Content Creator

JOB SUMMARY:The Digital Content /Creator Specialist serves as a writer and content creator for the University of Richmond's flagship digital publications, with particular emphasis on University of Richmond Magazine and URNow, the institution's weekly outbound news publication. The position partners with colleagues in University Communications and beyond to create, deploy, and leverage multi-channel and cross-channel content that drives key business objectives and optimizes content for search and generative engines. The position also assists with the logistics and strategy of content management and distribution.JOB DUTIES/RESPONSIBILITIES:Content Creation and Management (65%)Serve as a key writer/editor/content manager for flagship digital publications that build engagement and awareness among key audiences and drive institutional objectivesCreate content for social, social search, and web properties to effectively tell the University's story and authentically demonstrate the Richmond experienceContribute to a range of cross-platform projects and initiatives led by University Communications, including print counterparts to digital publicationsDevelop and/or contribute to strategic editorial approaches for existing and new projectsAssist with the integration of brand-based messaging in digital contentProject management (20%)Manage website content for select publications and platformsCreate and distribute institutional emails and other digital contentEnsure content creation and distribution meet deadlines and strategic objectivesEnsure the quality of digital and print deliverables through proofreading, fact-checking, and other related functionsReview and report on defined metrics/KPIs that measure the effectiveness of digital publications and contentManage sensitive materials and information with discretionCampus Partnerships (10%)Build and maintain excellent relationships with campus partners to understand their goals and engage them in strategically chosen, collaborative storytelling and content opportunitiesOther (5%)Participate in concept development and project critiques with the communications teamOther duties as assignedWORKING CONDITIONS/PHYSICAL EFFORT:Environment: OfficeExposures encountered: Standard office environmentPhysical effort: Sedentary, light lifting required on occasionVery little travel expected, other than possible professional development opportunitiesQUALIFICATIONS:Exceptional ability to write compelling stories and create brand-based narratives across a range of digital communications platformsExcellent ability to create effective content across a wide variety of media and project typesExcellent interpersonal, communications, and listening skillsExcellent writing, editing, grammar, and proofreading skillsOutstanding attention to detailOutstanding strategic-thinking and problem-solving skillsStrong ability to think creativelyStrong knowledge of AP style. Working knowledge of Chicago and MLA stylesStrong competency in current software tools and applications (including Adobe Creative Suite, Microsoft Suite, web/digital/social content platforms, etc.)Strong experience with digital content managementProven ability to exercise discretion and independent judgmentDemonstrated knowledge of social/social search platforms and best practicesDemonstrated experience capturing and using data analytics to inform content strategyDemonstrated understanding of search engine optimization (SEO) and generative engine optimization (GEO) principles and best practicesDemonstrated experience thriving in a creative environmentDemonstrated ability to work effectively with, and build consensus among, people at all levels of the organizationDemonstrated ability to collaborate, build consensus, and work effectively with a wide range of constituencies in a diverse communityDemonstrated ability to work independently as well as within a team settingDemonstrated ability to provide and receive constructive criticism in a productive mannerDemonstrated ability to handle multiple tasks simultaneously, coupled with the ability to set and recommend prioritiesDemonstrated ability to handle quick turnaround timesEDUCATION & EXPERIENCE:Bachelor's degree in English, communications, journalism, digital content creation, or related field is requiredA minimum of three years of experience in digital content creation, writing, magazines, marketing communications, and/or journalismOr equivalent combination of education and related work experienceWORK SCHEDULE:Full-time; Exempt positionMonday-Friday 8:30AM-5:00PM, however, evenings and weekends may be required when needed.PAY STRUCTURE:Grade 6 ($50,461 to $66,851 annually) #J-18808-Ljbffr