Social Media Coordinator

Role Description

Under the supervision of the Social Media Marketing Manager, the Social Media Coordinator supports the coordination, execution, and evaluation of organic social media strategies for the National University System. This role partners closely with members of the organic social team to implement planned content and engagement strategies across social platforms.

The Social Media Coordinator is responsible for monitoring and managing daily social media activity, including:

• Responding to direct messages, comments, and reviews in a timely manner, which may include occasional weekends and holidays.
• Collaborating with internal marketing teams to build and maintain a shared library of social media resources and content.

The ideal candidate is creative, self-motivated, and passionate about community building and student engagement, with working knowledge of social media platforms, content calendars, and process optimization to support consistent and effective social media marketing.

Essential Functions

• Monitor user engagement and respond to questions, comments, and messages in a timely, on-brand manner.
• Monitor and respond to reviews across platforms such as Trustpilot, Glassdoor, Facebook, Google, Yelp, Reddit, and similar sites.
• Support social media content creation and execution, including scheduling, boosting, opening project requests, and filming/editing short-form video content (e.g., Reels, Shorts, TikTok).
• Coordinate social media outreach initiatives and manage SWAG distribution in support of engagement efforts.
• Track, analyze, and report on key performance indicators (KPIs) to measure social media effectiveness.
• Write and edit social media copy, including posts and audience responses, aligned with brand voice and guidelines.
• Coordinate with internal and external teams to support content development, campaigns, and execution.
• Other duties as assigned.

Qualifications

• Bachelor’s degree in Business Administration, Marketing, Advertising, Communications or related field, preferred.
• Two (2) years’ experience in social media preferred.

Requirements

• Proficient in managing content across major and emerging social platforms, including Facebook, Instagram, YouTube, Pinterest, LinkedIn, X, Threads, and Bluesky.
• Strong understanding of platform-specific content needs, including artwork dimensions, file types, and engagement best practices.
• Skilled in social media video and photo editing to create compelling, platform-appropriate content.
• Experienced with scheduling and analytics tools such as Falcon.io, Sprout Social, and Hootsuite.
• Familiar with current social media trends, algorithm changes, and emerging channels to inform content strategy.
• Knowledgeable of copyright, mass media, and digital communications laws, with an emphasis on compliance for public-facing content.
• Understands laws and regulations governing institutional social media use and brand representation.
• Bilingual preferred to support inclusive and culturally responsive communication across diverse audiences.
• Able to translate analytics into insights that optimize performance and inform campaign adjustments.
• Highly organized, with the ability to manage multiple deadlines and prioritize tasks across platforms.

Benefits

• Comprehensive well-being benefits for you and your family.
• Salary/pay rate commensurate with experience.
• Base pay is one component of National University’s total rewards package.