Sr. Associate Director, Business Analytics - CRM

Role Description

The Sr. Associate Director of Business Analytics is responsible for supporting BIPI Sales, Marketing and the Payor team in the following key areas:

• Physician targeting
• Segmentation
• Sample optimization
• Analysis and reporting on the effectiveness of sales and marketing promotional strategies
• Performance monitoring

Responsibilities include:

• Conducting, interpreting, and communicating advanced analytics to support decision making on promotional strategies and effectiveness (ROI and Marketing Mix analysis)
• Supporting brand/field force planning activities
• Serving as inputs to the forecasting process

As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development, and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies' success. We realize that our strength and competitive advantage lie with our people. We support our employees in a number of ways to foster a healthy working environment, meaningful work, mobility, networking, and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees.

Qualifications

• Bachelor's degree from an accredited institution required. Master's/PhD preferred.
• BS/BA in Mathematics, Statistics, Engineering, Business/Data analytics, or a related equivalent with eight (8) years of experience, or Master's degree in Mathematics, Statistics, Engineering, Business/Data analytics, or a related equivalent with six (6) years of healthcare/pharmaceutical industry or academic experience.
• Experience must include working directly with product segmentation, benchmarking, score-carding, targeting, and promotion-response modeling.
• Strong statistical background with extensive modeling experience.
• Proficiency in SAS and other data extraction and analytical tools such as SQL.
• Experience with Excel and PowerPoint.
• Strong interpersonal abilities, can manage multiple projects and direct reports at the same time.
• Functional competencies: Analytical skills, Business orientation, influence.
• AI experience preferred.
• DTC experience preferred.

Requirements

• Provide reliable and accurate reports, analyses, and recommendations to senior business leaders to support decision making on promotional strategies and effectiveness.
• Conduct advanced analytics to brand teams and customer channels in support of brand planning and resource allocation across promotions and channels.
• Liaison between Marketing and Sales in the development of business tactics and strategies.
• Communicate insightful and meaningful results to and understand needs of senior brand and corporate managers and share strategic direction with Business Analytics staff.
• Present to and influence senior management and advise on strategic direction, where required.
• Develop the technical/behavioral competencies in analysts/department staff through the design and execution of ongoing knowledge sharing and training initiatives.
• Independently lead strategic projects that inform and impact significant business decisions.

Benefits

• The base salary range for this position is $170,000 to $269,000.00.
• The position may be eligible for a role-specific discretionary bonus, relocation, and/or other compensation elements.
• We continuously review market data and may adjust salary ranges as needed in the future.
• Actual compensation will be based on job-related factors such as skills, experience, and qualifications, and other factors permitted by law.
• For an overview of our benefits please click here.