Global Brand Lead

Job Description The Global Product Strategy group is part of the Strategy and Portfolio Development (SPD) team. SPD is focused on fueling the growth of Takeda through our inline portfolio, lifecycle management, and rich pipeline. Our key goal is to commercialize our unprecedented pipeline that includes best-in-class and/or first-in-class therapies, many of which have complex or under-developed markets. Takeda is currently developing zasocitinib (TAK-279), an oral, selective allosteric tyrosine kinase 2 (TYK2) inhibitor, in several immune-mediated diseases. As zasocitinib progresses towards its initial launch in plaque psoriasis, Takeda is actively preparing for a subsequent indication launch in psoriatic arthritis (PsA). The Director, Global Brand Lead (GBL) will: Support the development of the global commercialization strategy for TAK-279 in psoriasis Develop the global positioning, brand identity and creative campaign in collaboration with the US team Build the core promotional materials to enable the LOCs to successfully launch TAK-279 into the psoriatic arthritis market Lead key differentiation initiatives to enhance the value proposition for TAK-279 in psoriasis Drive translation of zasocitinib PsA global brand strategy into execution Contribute to the refinement of the PsA brand strategy and translation of strategic direction into clear positioning, messaging, and brand narrative Partner with Insights & Analytics to identify and apply key customer and market insights to strengthen brand positioning and differentiation Evolve the brand identity and creative campaign from psoriasis launch to ensure zasocitinib stands out in a competitive PsA market Lead evolution of the global brand plan, incorporating regional/LOC stakeholders to ensure strategic alignment and market relevance Build launch promotional materials to enable LOCs to successfully launch zasocitinib in PsA Own end-to-end development of core global marketing materials (e.g., messaging platform, campaign assets, brand book, core visual aid), incorporating input from Regions and LOCs Lead agency management and execution for development of materials, including briefing, feedback, timelines, and quality control Apply customer insights and regional/LOC feedback to ensure materials are differentiated, practical, and ready for market adoption Drive KOL engagement and insights integration Lead development and execution of the global KOL engagement plan, including ad boards, 1:1 engagements, and congress-related activities Partner cross-functionally (e.g., Medical, ClinSci) to ensure coordinated and impactful KOL engagement across key congresses Translate insights into clear implications for brand strategy, messaging, and materials Develop commercial congress assets and speaker materials to support LOC readiness and external engagement, including post-approval launch events Drive global launch readiness Partner with Launch Excellence to lead launch readiness reviews/exchanges with functions, regions and LOCs to identify risks, interdependencies, and mitigations Support Global Launch Summit(s) to enable LOC preparedness Partner with regions/LOCs to ensure successful launch, share best practices, and adapt global launch strategy based on early market learnings Own timely delivery of launch tools, materials, and guidance to support region/LOC preparedness and competitive readiness CORE ELEMENTS RELATED TO THIS ROLE First Global Brand Lead for zasocitinib in Rheumatology, responsible for bridging strategy and execution to enable a successful second-indication launch in PsA. Acts as the central execution engine, translating strategic direction into compelling materials, actionable KOL insights, and launch-ready deliverables. Operates with high independence, driving cross-functional alignment and agency execution. Contributes to ongoing brand evolution and lifecycle management based on early launch learnings and market feedback. DIMENSIONS AND ASPECTS Technical/Functional Expertise: Breadth and depth of knowledge, application and complexity of technical knowledge. Seasoned marketer with in-line brand experience (global). Launch experience required (global). Knowledge and experience with digital engagement among patients and HCPs. Business acumen, with a strong appreciation for cross-cultural and cross-functional differences. Ability to understand and interpret medical information; working knowledge of evidence based medicine. Leadership: Vision, strategy and business alignment, people management, communication, influencing others, managing change. Strong organizational skills and managing up and down. Learning agility, curiosity (aptitude for new technologies). Adaptable to and comfortable with change on personal and organizational level. Demonstrable ability to present to large groups; ability to translate complex data into actionable messages. Listening and understanding skills; ability to comprehend stakeholders’ points of view. Decision-making and Autonomy: The capacity and authority to make organizational decisions, autonomy in decision-making, complexity of decisions, impact of decisions, problem-solving. Accountability and ownership; able to take calculated risk and allow others to take initiative. Collaborative problem-solver, confident to share ideas with all levels of management. Seeks management approval prior to committing resources or making irreversible decisions. Good judgment and decision-making skills, with demonstrated evidence-based approaches. Able to challenge appropriately the status quo and provide alternative solutions. Team player, creating atmosphere of trust; helping others to learn and grow; actively seeking feedback. Interaction: The span and nature of one’s engagement with others when performing one’s job, internal and external relationships. Build and foster meaningful relationships and interactions with cross-functional team members, including region/LOCs. Interaction with KOL, HCP and patient groups. Working across geographic and cultural boundaries. Ability to manage multiple projects and stakeholders simultaneously. Innovation: The required level of scientific knowledge, knowledge sharing, innovation and risk taking. Energy and drive – entrepreneurial spirit. Sufficient understanding of medical science to interpret data and to draw conclusions; working knowledge of evidence based medicine. Complexity: Products managed, mix of businesses, internal and/or external business environment, cultural considerations. High complexity: ability to juggle multiple priorities and successfully launch into a very competitive and established market. Able to think outside the box. Working across cultures – recognizing different business, clinical and legal practices; keeping compliance with Takeda’s values and SOP. EDUCATION, BEHAVIORAL COMPETENCIES AND SKILLS University degree in marketing/business or life sciences; advanced degree preferred. 10+ years pharma experience with strong track record in pre-launch / launch execution and global marketing roles. Experience in rheumatology, dermatology, immunology or close-related specialty areas strongly preferred. Demonstrated ability to translate strategy into end-to-end execution, including agency management, budget and timeline ownership, and delivery of launch-critical assets. Excellent communication/influencing skills, with ability to operate effectively across senior, cross-functional, and global stakeholders. Ability to work independently and drive outcomes with minimal direction in a fast-paced, evolving environment. Launch experience required. ADDITIONAL INFORMATION Domestic and international travel 25%. Takeda Compensation and Benefits Summary We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. For Location: Boston, MA U.S. Base Salary Range: $177,000.00 - $278,080.00 The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location. U.S. based employees may be eligible for short-term and/or long-term incentives. U.S. based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation. EEO Statement Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law. Locations Boston, MA Worker Type Employee Worker Sub-Type Regular Time Type Full time Job Exempt: Yes It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. #J-18808-Ljbffr Takeda