Global Social Media Brand Strategist

We are seeking a strategic, creative, and culturally connected Global Social Media Brand Strategist based in Boston, Andover or Foxboro, MA to shape how Schneider Electric shows up across social media globally.

This role sits at the intersection of brand strategy, storytelling, content and audience engagement. The Social Brand Strategist will be responsible for translating business priorities, campaigns, partnerships, executive voices, and industry trends into compelling social-first narratives that build relevance, reputation, and brand affinity.

The ideal candidate understands both the art and science of social media, combining creativity with audience insights, platform expertise, and a strong understanding of how modern brands earn attention in a rapidly evolving digital landscape.

Key Responsibilities

Social Brand Strategy

• Develop and evolve Schneider Electric's global social brand strategy across key social platforms
• Identify opportunities to strengthen brand perception, relevance, differentiation, and audience engagement through social media
• Build social-first approaches that align with broader corporate, brand, communications, and campaign objectives
• Ensure a consistent and distinctive voice, tone, and personality across channels

Content & Storytelling

• Translate complex business topics into engaging, audience-centric stories for social media
• Lead the development of social-first content frameworks, narrative pillars, content themes
• Partner with internal studios and agencies to develop innovative content concepts and storytelling formats

Tentpole Moments Activation

• Define the social media strategy for tentpole moments and partnerships
• Identify opportunities to maximize reach and engagement through real-time storytelling and proactive content planning
• Collaborate with campaign, communications, PR, and marketing teams to ensure integrated execution
• Turn social listening and performance insights into actionable recommendations for content and brand strategy
• Identify opportunities for experimentation and innovation across formats, platforms, and storytelling approaches

Stakeholder & Agency Management

• Partner with global, regional, and local teams to elevate the quality and effectiveness of social content
• Work closely with external agencies, internal teams, production partners

Measurement & Optimization

• Define success metrics for brand storytelling initiatives
• Analyze content performance and audience engagement to continuously refine strategy
• Leverage insights and reporting to inform future content investments and priorities

Qualifications & Experience

• 8-10 years of experience in social media strategy, brand strategy, content marketing, digital communications, or related discipline
• Proven experience developing social-first brand strategies for global organizations or leading agencies
• Deep understanding of LinkedIn, Instagram, Facebook, TikTok, YouTube, X, and emerging platforms
• Strong storytelling, content planning, and editorial strategy skills.
• Experience working with creative agencies and managing content development processes
• Ability to translate data and consumer insights into actionable recommendations
• Experience operating in complex, matrixed, global organizations
• Excellent presentation, communication, and stakeholder management skills

At Schneider, we believe that every employee is a talent who deserves equal opportunities. This means you matter. Every individual needs to feel valued, supported, and treated fairly to do their best work.

Our Total Rewards is our way of saying: “We see you. We value you”. It’s more than just pay and benefits- it’s a meaningful investment in you. It is designed for you to perform, grow, feel safe, and elevate your potential to shine as an impact maker.

For this U.S. based position, the expected pay range is USD 142,400 - USD 213,600 per year. This pay range includes base pay and short-term incentives. The compensation range for this full-time position applies to candidates located within the United States. Our pay ranges are determined by reviewing roles of similar responsibility and level. Within the pay range, individual pay is determined by several factors including performance, knowledge, job-related skills, experience, and relevant education or training.

Schneider Electric is there when it matters most to you

Our Total Rewards package outlines all the benefits and support you’ll enjoy as part of the Schneider Electric team:

Care for Yourself and Your Family. We ensure you feel secure with benefits that help you and your family thrive: medical (with member reward points), dental, vision, and basic life insurance, Benefit Bucks, flexible work arrangements, paid family leaves, well-being programs, 12 holidays per year, and 15 days of paid time off per year.

Invest and Plan Your Future. We help you plan and invest for the future with competitive pay and programs including base salary, incentives, company share ownership, and 401(k) with match.

Grow Your Skills and Career. We support development through performance discussions, global opportunities, the Schneider Career Hub, and learning platforms like Coursera.

Team Up in the Workplace. We encourage collaboration, recognition, sharing your voice, and an inclusive workplace.

Support Your Community. We make a difference through volunteer leave, programs with Schneider Electric Foundation, youth education initiatives, and military leave benefits.

If you believe this job posting is not compliant with applicable state pay transparency laws in the U.S., please notify the Company as soon as possible upon discovery by completing this form Job Posting Compliance Form.

Looking to make an IMPACT with your career?

When you are thinking about joining a new team, culture matters. At Schneider Electric, our values and behaviors are the foundation for creating a great culture to support business success. We believe that our IMPACT values – Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork – starts with us.

IMPACT is also your invitation to join Schneider Electric where you can contribute to turning sustainability ambition into actions, no matter what role you play. It is a call to connect your career with the ambition of achieving a more resilient, efficient, and sustainable world.

We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization. We celebrate IMPACT Makers and believe everyone has the potential to be one.

€40 billion global revenue

+9% organic growth

150 000+ employees in 100+ countries

Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best. We mirror the diversity of the communities in which we operate, and ‘inclusion’ is one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do.

At Schneider Electric, we uphold the highest standards of ethics and compliance, and we believe that trust is a foundational value. Our Trust Charter is our Code of Conduct and demonstrates our commitment to ethics, safety, sustainability, quality and cybersecurity, underpinning every aspect of our business and our willingness to behave and respond respectfully and in good faith to all our stakeholders. You can find out more about our Trust Charter here.

Schneider Electric is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status, or any other legally protected characteristic or conduct.