Content Strategist

We are looking for a Content Strategist to shape and refine compelling content initiatives for a Long-term Contract position based in Boston, Massachusetts. This role focuses on developing thoughtful messaging, producing high-quality written materials, and ensuring content aligns with brand goals and audience needs. The ideal candidate brings a strong editorial perspective, excellent writing skills, and the ability to use performance insights to strengthen content effectiveness.Responsibilities:• Develop and maintain content plans that support business objectives, audience engagement, and consistent brand messaging.• Create original written materials for a range of channels, ensuring clarity, accuracy, and relevance for the intended audience.• Edit and refine copy to improve readability, tone, structure, and overall quality before publication.• Collaborate with cross-functional partners to translate ideas and campaign goals into effective content deliverables.• Use content strategy principles to identify opportunities for new topics, formats, and storytelling approaches.• Review performance data, including insights from Google Analytics 4, to evaluate content results and recommend improvements.• Ensure published materials reflect editorial standards, content guidelines, and user-focused best practices.