Content Specialist

Responsible for writing, editing, and optimizing articles, blog posts, and other marketing materials for the Mazzella website - with a strong emphasis on growing and enhancing the overall digital presence and branding. Also responsible for increasing brand awareness through the creation of direct and indirect sales tools and miscellaneous marketing materials. Ability to understand and promote a line of specialized machinery, services, or industrial product solutions. Drive and develop targeted content on the Mazzella website that is both engaging and educational. Responsible for developing corporate communications (both internal and external) and all collateral (data sheets, e-books, brochures, white papers, case studies), as well as supporting the development of video, social media, and website content. Write, edit, optimize, and proofread content—developed independently through research or other internal and external channels. Develop content campaigns and social media posts based upon interviews with subject matter experts within the organization or within the industry. Manage and prioritize multiple tasks and projects with a sense of urgency. Must have the ability to effectively navigate within a complex organization and complex product line to meet deliverable deadlines. Identify, develop, and execute sales and marketing initiatives, including product launches, sales collateral, promotions, website updates, and public relations. Support internal communications through the creation of email announcements and write-ups for internal company newsletter. Collaborate with product, sales, and service teams to support the development of business unit marketing plans and sales campaigns. This includes the development of buyer personas, segment playbooks, case studies, and white papers. Utilize a variety of tools to analyze the performance of existing content and campaigns. Generate metrics and reports for marketing and sales management. Identify opportunities to optimize or enhance existing content based on current marketing trends and/or competitors. Manage the overall social media publishing strategy and develop content that drives prospect engagement. Stay current on digital marketing trends to maintain and maximize SEO and AEO results. Optimize all digital content for Answer Engine Optimization (AEO) to increase brand visibility in generative AI search. Manage the creation and updates of industrial segment and branch landing pages – this includes maintaining accurate Google Business listings for each branch location to ensure local search visibility. Manage new additions and content updates to company intranet to ensure internal information remains current and accessible to all team members. Other duties as assigned. Education: Bachelor’s degree in Marketing, Communications, or Journalism preferred. In the absence of a degree, directly-related job experience serving in a public relations, freelance, or journalism role. Years of experience, and proven knowledge, may offset the degree requirement. Experience: 2-3 years in a marketing, communications, journalism, or freelance role. Required Skills: Proven technical writing, editing, proofreading, layout and design, and printing/publishing skills are essential. Strong ability and experience in capturing, synthesizing, and developing creative and technical content for target audiences. Ability to work independently and solve problems creatively. Strong attention to detail, highly organized, and able to prioritize multiple projects simultaneously. Basic proficiency with HTML and an understanding of web writing best practices. Knowledge and understanding of digital and social media platforms. Hands-on experience with SEO and web traffic metrics. Proven expertise in AEO and strategizing for generative AI to maximize brand citations and visibility. Working knowledge of the Microsoft Office Suite of products. Writing samples and/or portfolio of work must be submitted for candidate consideration. Preferred Skills Knowledge of HubSpot or other marketing automation platforms. Knowledge of WordPress or other web content management systems (CMS). Knowledge of Constant Contact, or other email marketing software. Working knowledge of digital photography and Adobe Creative Cloud. Mazzella is a family owned company that puts people first. With over 800 employees and 30 locations we are the humble leaders in the industry. We offer market competitive compensation and a wide range of benefits, including paid time off, affordable and comprehensive health insurance, dental, vision, 401(k) with company match, life insurance, and disability insurance. Why Team Members join Mazzella: Team-oriented environment A real Work life/ Home life balance Growth and Development Opportunities including a Lifelong Learning Career Path Humble, Hungry, Smart Culture Market Competitive Salaries Free Virtual Doctor visits with $0 copay (Teledoc) Tuition Reimbursement Mazzella Core Values: Safe - personal commitment to all stakeholder’s well-being; purposeful control of risk Lifelong Learner – routinely acquire new skills and capabilities that bring value Humble – lack excessive ego or concerns about status; emphasize the Team over self Hungry – always looking for more, self-motivated, and diligent; do more than to just get by, committed Smart – common sense about people, good judgement, and intuition around their impact on group dynamics EOE/Drug Free Workplace #J-18808-Ljbffr