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Head of E-Commerce

InfoStride

Head of E-Commerce

Location: Secaucus, NJ (Onsite)

Employment Type: Full-Time

Industry: Fashion Retail / DTC / Omnichannel

Reports To: CEO

Increase your chances of an interview by reading the following overview of this role before making an application.

Job Overview

We are seeking an experienced Head of E-Commerce to lead online sales, digital growth, and omnichannel commerce for a nationally recognized fashion retail brand. This role will drive e-commerce revenue, optimize website performance, improve customer acquisition and retention, and strengthen the brand's digital presence.

Key Responsibilities

  • Own the e-commerce P&L, revenue growth, and profitability.
  • Lead Shopify Plus operations, website optimization, merchandising, and conversion rate optimization (CRO).
  • Develop digital marketing strategies across Meta Ads, Google Ads, SEO, paid social, affiliate, and influencer marketing.
  • Manage email and SMS campaigns using platforms such as Klaviyo.
  • Monitor KPIs, including ROAS, CAC, LTV, conversion rates, and online revenue.
  • Develop customer retention, loyalty, personalization, and omnichannel strategies.
  • Collaborate with creative, merchandising, retail, and operations teams.
  • Lead internal teams and manage external agencies and vendors.
  • Present performance reports and growth strategies to executive leadership.

Required Qualifications

  • 8–10+ years of experience in e-commerce, digital marketing, or online retail.
  • 3+ years in a leadership or head-level position.
  • Proven success driving online revenue for fashion, apparel, retail, or DTC brands.
  • Strong hands-on experience with Shopify or Shopify Plus.
  • Expertise in Meta Ads, Google Ads, SEO, email/SMS marketing, and analytics.
  • Experience with Klaviyo, Google Analytics, and marketing automation tools.
  • Strong analytical, strategic, communication, and team leadership skills.

Preferred Qualifications

  • Experience in women's fashion, apparel, or plus-size fashion.
  • Background in omnichannel retail and high-growth DTC businesses. xhyhwjd
  • Experience building customer loyalty and retention programs.

Vacancy posted 6 days ago
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