Head of E-Commerce
InfoStride
Head of E-Commerce
Location: Secaucus, NJ (Onsite)
Employment Type: Full-Time
Industry: Fashion Retail / DTC / Omnichannel
Reports To: CEO
Increase your chances of an interview by reading the following overview of this role before making an application.
Job Overview
We are seeking an experienced Head of E-Commerce to lead online sales, digital growth, and omnichannel commerce for a nationally recognized fashion retail brand. This role will drive e-commerce revenue, optimize website performance, improve customer acquisition and retention, and strengthen the brand's digital presence.
Key Responsibilities
- Own the e-commerce P&L, revenue growth, and profitability.
- Lead Shopify Plus operations, website optimization, merchandising, and conversion rate optimization (CRO).
- Develop digital marketing strategies across Meta Ads, Google Ads, SEO, paid social, affiliate, and influencer marketing.
- Manage email and SMS campaigns using platforms such as Klaviyo.
- Monitor KPIs, including ROAS, CAC, LTV, conversion rates, and online revenue.
- Develop customer retention, loyalty, personalization, and omnichannel strategies.
- Collaborate with creative, merchandising, retail, and operations teams.
- Lead internal teams and manage external agencies and vendors.
- Present performance reports and growth strategies to executive leadership.
Required Qualifications
- 8–10+ years of experience in e-commerce, digital marketing, or online retail.
- 3+ years in a leadership or head-level position.
- Proven success driving online revenue for fashion, apparel, retail, or DTC brands.
- Strong hands-on experience with Shopify or Shopify Plus.
- Expertise in Meta Ads, Google Ads, SEO, email/SMS marketing, and analytics.
- Experience with Klaviyo, Google Analytics, and marketing automation tools.
- Strong analytical, strategic, communication, and team leadership skills.
Preferred Qualifications
- Experience in women's fashion, apparel, or plus-size fashion.
- Background in omnichannel retail and high-growth DTC businesses. xhyhwjd
- Experience building customer loyalty and retention programs.
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