Brand Image Specialist, Global Directives, Men's Polo, W/S
Brobston Group
Summary The Brand Image Specialist supports the development and delivery of global brand image direction for Men's Polo, including Golf, RLX, and Accessories, within the W/S channel. The role helps create cohesive brand storytelling through seasonal directives, showroom execution, and tools that promote consistent visual presentation across regions. It also partners with cross-functional and regional teams on store openings and special projects. Responsibilities Support development and execution of global brand image directives and seasonal showroom planning. Partner with Design, Merchandising, and Marketing to strengthen product storytelling and align presentation with business priorities. Assist with global guidelines, tools, standards, and showroom processes to promote consistent execution across regions. Support product presentation strategies, prototypes, new store openings, and special projects. Collaborate with regional teams to adapt global concepts to local market needs and operational considerations. Participate in market visits and visual reviews, and contribute to adopting tools and technologies that improve visual strategy and efficiency. Requirements Creative sensibility and understanding of visual merchandising and brand storytelling. Strong organization and attention to detail, with the ability to manage multiple priorities in a fast-paced environment. Effective communication and collaboration skills across cross-functional teams. Proactive, adaptable, and solutions-oriented approach, with interest in visual merchandising and global retail environments. Willingness to travel. #J-18808-Ljbffr Brobston Group
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