Senior Manager, Growth Marketing

Senior Manager, Growth Marketing

Giftogram · Full-Time · On-Site · Whippany, NJ

Founded in 2012, Giftogram has grown into a profitable B2B digital gift card platform. Our clients range from mid-market companies and nonprofits to Fortune 500 brands worldwide. We help HR leaders, marketers, and operations teams run employee recognition, customer loyalty, research incentive, and promotional programs at scale and we're growing fast.

Giftogram could be a great fit for you if you value creativity, optimism, ambition, integrity, and resourcefulness. We're entering an exciting phase of growth and looking for curious, motivated people who want to make a real impact.

About the Role

We're hiring a Senior Manager, Growth Marketing to own paid acquisition and performance marketing across our most critical channels. This is the connective tissue between marketing, sales, and revenue operations, responsible for generating net new contacts for the sales team and supporting expansion within our largest accounts.

You'll take full ownership of our Google and LinkedIn programs (currently managed by external partners), with Meta on the near-term roadmap. You'll work hands-on on the platforms. You'll build campaigns, set bids, optimize targeting, and own outcomes. This is a high-ownership role for someone who thrives with real accountability and room to build.

The best paid programs are built with a strong organic search sensibility behind them. You'll bring working familiarity with SEO fundamentals and a genuine curiosity about how AI-generated answers are reshaping B2B search behavior — using those signals to sharpen audience targeting, keyword strategy, and content gap identification.

This role reports to the Head of Marketing and works closely with Revenue Operations and our Sales and Customer Success teams.

What You'll Own

Paid Acquisition

• Own Google Ads and LinkedIn Campaign Manager end-to-end — strategy, build, optimization, and budget management
• Expand into Meta Ads as the channel roadmap matures
• Drive net new contact generation for the sales team with clear CPL and contact-to-revenue accountability
• Build and iterate on audience targeting, creative strategy, bidding, and landing page performance
• Use organic search and keyword trend data to inform paid strategy — identifying where high-intent demand exists and where paid can accelerate it

Expansion & Account Growth

• Partner with Account Managers and Customer Success Managers to build targeted campaigns that support expansion within our largest accounts
• Develop paid and lifecycle strategies that support upsell and cross-sell motions alongside top-of-funnel acquisition

Attribution & Reporting

• Own the demand gen dashboard — net new contacts, contact-to-activation rate, revenue influenced, and cost-per-acquisition are your primary metrics
• Build attribution reporting in HubSpot that connects channel activity to revenue
• Design rigorous measurement methodology — including test frameworks and control groups — so the team has clear, confident signal on what's driving results
• Partner with RevOps to ensure UTM structure, lead routing, and HubSpot tracking are airtight

Lifecycle & Marketing Automation

• Build and manage HubSpot workflows tied to paid acquisition — lead nurture sequences, funnel stage progression, and routing logic
• Use ZoomInfo for audience building, intent data, and list targeting to improve inbound quality and outbound precision

What "Good" Looks Like — 3 and 6 Months

By Month 3:

• Paid channels are running with clean attribution and a defined cost-per-acquisition baseline and contact-to-activation benchmarks by channel
• Master demand gen dashboard is live with weekly reporting to leadership
• Lead routing, UTM structure, and lifecycle workflows are fully operational
• You have a clear perspective on where the biggest opportunities are and a test plan underway

By Month 6:

• Net new contacts from paid are measurable, attributed, and growing quarter over quarter — with activation and revenue influence tracked at the cohort level
• At least one rigorous paid channel test has been run with statistically defensible conclusions
• Expansion campaigns are running in support of our largest accounts, with AM and CS partnership in place
• The team has a repeatable demand gen system built for scale

What You'll Bring

This isn't a checklist — it's a description of the person who will actually thrive here.

• Builder. You've built paid programs from the ground up and have a track record of results to show for it. You're energized by ownership and a blank canvas.
• Channel-fluent. You have deep, hands-on experience in Google Ads and LinkedIn Campaign Manager — you can go as deep as the work requires and know when to bring in support.
• Analytically rigorous. You design tests that produce clear, defensible conclusions.
• Commercially oriented. You think in contacts and revenue, not traffic. You understand how paid investment connects to revenue and growth and you build programs with that end in mind.
• AEO aware. You follow how AI is changing search behavior — including the rise of AI-generated answers in Google, Perplexity, and ChatGPT — and have a point of view on what it means for paid demand gen.
• Collaborative and direct. You work well across sales, CS, and RevOps, communicate clearly, and bring a perspective to every conversation.

You also bring:

• 8–10 years of B2B digital marketing experience, with at least 5 years hands-on in paid search and paid social
• Direct platform-level experience in Google Ads and LinkedIn Campaign Manager, you build and optimize campaigns yourself
• Strong grasp of attribution modeling and revenue reporting — you can connect ad spend to contacts and revenue and tell a clear story with the numbers
• Hands-on HubSpot experience for lifecycle marketing, campaign execution, and lead management
• Familiarity with ZoomInfo or comparable intent and data enrichment tools
• Working knowledge of SEO fundamentals and awareness of how answer engine optimization is evolving — enough to collaborate effectively and let it inform your paid work
• AI-forward working style — you use AI tools actively and look for opportunities to apply them to targeting, copy, and analysis

Nice to have, but not required:

• Experience marketing a SaaS or fintech platform to HR, CX, or operations buyers
• Hands-on Meta Ads experience
• Familiarity with ABM strategy or tools

Tools & Stack

You don't need experience with every tool on this list, but this is the environment you're stepping into:

• CRM & Marketing Automation: HubSpot (deeply embedded, this is our system of record)
• Targeting & Enrichment: ZoomInfo
• Paid: Google Ads, LinkedIn Campaign Manager, Meta Ads Manager
• SEO/AEO Tooling: Cognizo, Ahrefs or Semrush (familiarity helpful)
• AI Tools: Claude and whatever else you bring to the job

What We Offer

• $110,000 – $130,000 base salary, commensurate with experience
• Performance bonus tied to contact and revenue metrics
• 401(k) with company match
• Medical, Dental, and Vision insurance
• 15 PTO days + paid holidays
• On-site in Whippany, NJ
• High-visibility role with direct impact on revenue and growth
• Collaborative, fast-moving team that values initiative and ideas
• A product people genuinely love sending and receiving