Marketing Director

Job Description

Job Description

Description:

Position Summary

The Marketing Director serves as the community's sales and relationship leader.

This role drives occupancy growth through relationship-building, community outreach, tours, follow-up systems, and exceptional family experiences.

The Marketing Director partners closely with the Executive Director and leadership team to strengthen census growth, referral partnerships, community reputation, and overall community energy.

This is not a passive desk role.

This is a relationship-driven leadership position for someone who is proactive, organized, compassionate, and motivated by impact.

About OPS Living

At OPS Living, our mission is simple:

We care deeply for our team, our clients, and our community.

We provide safe, affordable, and loving communities where seniors can thrive. Every team member helps create an environment where residents feel respected, valued, and at home.

Our core values guide how we work every day:

• Serves Reliably – We follow through on our commitments and provide dependable support to residents and teammates. 
• Utilizes Unconventional Collaboration – We solve problems together and support one another across departments. 
• Celebrates Regularly – We recognize effort, progress, and accomplishments. 
• Enjoys the Journey – We bring positivity, gratitude, and purpose to our work. 

Key Responsibilities

Census Growth & Sales

• Conduct community tours with prospective residents and families
• Manage and maintain lead follow-up systems
• Support inquiry-to-move-in conversion efforts
• Assist with move-in coordination and family communication
• Maintain accurate census and prospect tracking

Community Outreach & Networking

• Build and maintain relationships with:
• Hospitals
• Skilled nursing facilities
• Home health agencies
• Hospice providers
• Case managers
• Social workers
• Community organizations
• Represent the community at networking and outreach events
• Develop referral partnerships within the local market 

Marketing & Community Presence

• Support community marketing initiatives and events
• Assist with social media and community visibility efforts
• Help maintain a welcoming, professional community presentation
• Identify opportunities to improve reputation and engagement 

Leadership & Operations Support

• Partner with the Executive Director and department leaders on census strategy
• Communicate barriers, opportunities, and market feedback proactively
• Support a positive and collaborative team culture
• Demonstrate urgency, professionalism, and accountability daily

Requirements:

Qualifications

• Senior living, healthcare, sales, marketing, hospitality, or relationship management experience preferred
• Strong communication and interpersonal skills
• Ability to build trust quickly with families and referral partners
• Organized and detail-oriented
• Self-motivated with strong follow-through
• Comfortable networking and engaging with the public
• Ability to manage multiple priorities in a fast-paced environment
• Basic computer and communication technology proficiency required
• Valid driver’s license and reliable transportation preferred

The Ideal Candidate

• You may be a great fit if you:
• Naturally take ownership
• Bring solutions instead of excuses
• Communicate early and clearly
• Follow through consistently
• Thrive in relationship-based environments
• Stay calm under pressure
• Build trust quickly
• Bring positive energy into a room
• Care deeply about people
• Operate with urgency and professionalism
• Want to help build something meaningful
• We are looking for someone who is:
• Relational but accountable
• Compassionate but driven
• Organized but adaptable
• Professional but approachable 

We are not looking for someone who waits to be managed. 

We are looking for someone who leads.

What Success Looks Like

Success in this role includes:

• Occupancy growth
• Strong referral relationships
• Consistent lead follow-up
• Positive family experiences
• Increased tours and move-ins
• Strong community reputation
• Operational partnership and teamwork 

You will be measured by results, consistency, communication, and ownership.

Why Join OPS Living?

At OPS Living, you will have the opportunity to:

• Make a meaningful impact in people’s lives
• Build strong community relationships
• Grow professionally within a growing organization
• Be part of a mission-driven culture
• Help shape the future of our communities 

This role matters. 

The families you help will remember you during one of the most important decisions of their lives.

Ready to Apply?

If you lead with compassion, communicate with urgency, and take pride in creating exceptional experiences for others, we encourage you to apply.