Social Media Manager

Job Description

Job Description

Position Summary – Our Social Media Manager will own our social media presence across all platforms--strategy, content creation, posting, community engagement, analytics, and growth. The role blends creativity with data, storytelling with execution and brand building with performance marketing.

This position is in South Bend, IN. Employees are required to work in person in our corporate office.

Essential Duties and Responsibilities -

• Develop and execute a social media strategy across Instagram, TikTok, Facebook, YouTube, and emerging platforms.
• Create high‑quality content (video, photo, graphics, captions) that aligns with brand voice and resonates with health‑focused audiences.
• Manage daily posting schedule, ensuring consistency and platform‑specific optimization.
• Engage with followers, respond to comments/DMs, and build a strong community around wellness and supplementation.
• Collaborate with influencers, athletes, and creators for partnerships, user generated content and campaigns.
• Monitor trends in supplements, fitness, nutrition, and social media culture to keep content fresh and relevant.
• Track and analyze performance metrics, providing insights and recommendations for growth.
• Support product launches with social campaigns, teasers, countdowns, and storytelling.
• Maintain brand consistency in tone, visuals, and messaging.
• Perform other duties as assigned.  

Knowledge, Skills, and Abilities Required: 

• 5+ years of experience in social media management, preferably in wellness, fitness, nutrition, or consumer products.
• Strong understanding of TikTok and Instagram growth strategies.
• A trend-spotter who knows what is working today, not last year.
• Experience with Canva, CapCut, Adobe Creative Suite, or similar tools.
• Excellent writing skills and ability to craft compelling, on‑brand captions.
• A self-starter who can take ownership and run with ideas.
• Data‑driven mindset with experience using analytics tools.
• Experience with influencer outreach or affiliate programs.
• Passion for health, supplements, fitness, or performance lifestyle.

Physical Demands and Work Environment :

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions. While performing the duties of this position, the employee is regularly required to see, talk or hear. The employee frequently is required to use hands or fingers. The employee is frequently required to stand, walk, sit, stoop, reach with hands and arms, and lift and/or move up to 15 pounds. Specific vision abilities required by this position include close vision, distance vision, color vision, peripheral vision, and the ability to adjust focus. The noise level in the work environment is usually moderate. 

Disclaimer: Although TE has attempted to accurately and thoroughly describe this position, we reserve the right to change the same, including to change, add to or subtract from the duties outlined, within the discretion of TE at any time, with or without advance notice.