Copywriter & Creative Strategist

About Us

Super Organics is the parent company behind a portfolio of natural wellness supplement brands - including Super Speciosa, Kratom Country, Fully, and Sun Nutra. We're a growing team based in Fort Lauderdale building brands that people actually buy, use, and come back to.
The Role

We're hiring a Copywriter & Creative Strategist to be our in-house creative voice across Fully and Sun Nutra, with crossover support for Super Speciosa. You'll write the emails, ads, product pages, and packaging copy that go out the door - and help shape the ideas and visuals behind them.

This is a role for someone 2-3 years into their career who wants to grow fast. You'll get real ownership from day one, see your work ship constantly, and sharpen your skills across writing, strategy, and creative direction - the kind of range you can't get at a bigger company where everyone stays in their lane.

A note on AI: we use it, and we expect you to. It's a tool for productivity - research, drafts, iteration. What we need is someone whose own voice, taste, and judgment make the work feel human.
What You'll Own
Copywriting

• Email and SMS copy for Fully, Sun Nutra, and Super Speciosa - promotional sends, lifecycle flows, product launches, retention campaigns
• Paid social and search ad copy across Meta, Google, and emerging channels
• Product detail pages, landing pages, and web copy
• Packaging and on-product copy (hang tags, inserts, back-of-pack)
• Amazon A+ content and PDP copy for Sun Nutra and other Amazon-present brands
• Organic social copy where needed, including short-form video scripts and hooks

Creative Strategy & Briefing

• Concept campaigns from scratch - the idea, the hook, the through-line - not just the copy that wraps someone else's concept
• Write clear, inspired creative briefs that set designers, video editors, and agency partners up to do their best work
• Translate product, positioning, and audience insight into creative direction that actually converts
• Partner with leadership on seasonal planning, brand activations, and new product launches

Visual Concepting & Light Art Direction

• Concept visuals alongside your writing - mood boards, reference decks, rough layouts, and shot lists
• Art-direct designers and video editors (internal and external) toward a clear creative vision
• Review visual creative for on-brand execution and give useful, specific feedback
• Think in campaigns, not assets - your PDP imagery should feel related to your email, which should feel related to your ad

Brand Voice Stewardship

• Maintain and evolve voice guidelines across Fully, Sun Nutra, and Super Speciosa - each brand has a distinct personality and you'll need to shift between them fluently
• Review outbound creative against brand standards and flag off-brand work early, even from senior stakeholders
• Help onboard freelancers and agency partners to each brand's voice when needed

Who You Are

• A writer with a real voice - your portfolio sounds like a person, not a template
• Full of ideas - you come to the table with concepts, not just execution
• Visually literate - you think in mood boards, references, and campaigns, not just words
• An AI power user with taste - you use it to move faster, not to avoid the work
• Hungry to grow - you want mentorship, feedback, and a real path to senior creative work
• Collaborative - you take feedback well and play nicely with a small team
• Comfortable in regulated categories like supplements - you respect the guardrails and get creative within them
• Looking for a long-term home - we're investing in this hire and want someone who wants to grow with us

Requirements

• 2-3+ years of copywriting experience (in-house brand, DTC, or agency)
• A portfolio or writing samples - required, no exceptions
• Experience concepting campaigns and writing creative briefs
• Comfort across channels: email, paid social, organic social, web, and packaging
• Familiarity with the DTC / ecommerce ecosystem (Shopify, Klaviyo, Meta, ideally Amazon)
• Able to work in-office in Fort Lauderdale, FL, Monday-Friday, 9-5
• Legally authorized to work in the U.S.

Nice to Have

• Background in supplements, wellness, beauty, or CPG
• Short-form video instincts (TikTok, Reels) - hooks, scripting, trend literacy
• Working knowledge of Figma or Canva
• Experience launching a brand or product from zero

Benefits

• Competitive salary (commensurate with experience)
• Health insurance
• Paid time off
• Mentorship and a clear path to grow into senior creative roles