B2B Copywriter and Editorial Lead

LOCATION: Fort Lauderdale FL

THE ROLE:
We're seeking a sharp, strategic B2B Copywriter ready to act as the Chief Editor across our content marketing ecosystem. You'll craft and shape compelling narratives that cut through the noise-and help elevate IGEL's voice as a global thought leader in secure end-user computing.

TASKS AND RESPONSIBILITIES:

• Write and edit a wide range of B2B content, including:
• Blogs, whitepapers, eBooks, case studies, ghostwritten executive content, landing pages, email sequences, and website copy
• Press releases, media statements, and analyst-facing materials that reinforce strategic positioning
• Serve as Chief Editor, owning IGEL's editorial standards, tone of voice, and copy quality across all formats
• Refine and elevate content that other writers and contributors developed, ensuring brand alignment and excellence
• Craft narratives that bring complex topics such as Zero Trust, VDI/DaaS, and secure endpoint management to life
• Shape and evolve IGEL's content architecture and messaging framework across the customer journey
• Translate technical value into compelling stories for multiple audiences-including CIOs, security leaders, and IT practitioners
• Work cross-functionally with Product Marketing, Demand Gen, Field Marketing, and Sales Enablement to align content with GTM priorities
• Partner with Channel and Partner Marketing to co-create joint stories, campaigns, and co-branded assets.
• Contribute to field programs by scripting customer wins, packaging speaker content, and supporting sales motions with tailored messaging
• Drive best practices in SEO, performance analytics, and web-based storytelling
• Collaborate with designers to enhance narrative delivery through visual storytelling (PowerPoint, Canva, etc.)
• Maintain and manage the content calendar, ensuring a healthy, strategic pipeline of impactful work

EXPERIENCE AND QUALIFICATIONS:

• 3-5 years of B2B copywriting and content leadership experience in a software or technology company
• Experience acting as both a content creator and an editorial leader with a deep sense of voice and tone
• Background in journalism, PR, or editorial publishing-strong interviewing and story development skills
• Familiarity with buyer personas and journey-based messaging in complex enterprise sales cycles
• Proven ability to simplify technical and abstract concepts into human-first storytelling
• Hands-on experience with SEO tools and content platforms like BrightEdge, Semrush, Clearscope, Asana, HubSpot, or WordPress
• Knowledge of EUC, cybersecurity, cloud computing, or Zero Trust security (a plus)
• Ability to manage projects end-to-end-from idea to execution-with minimal oversight

What Makes You Stand Out

• You think like an editor, write like a journalist, and execute like a strategist
• You take pride in elevating the voices of others, especially executives and customer champions
• You're as comfortable scripting a keynote deck as you outline a content campaign
• You've worked across GTM, PR, and field marketing functions to align storytelling with business impact
• You thrive in fast-paced, collaborative environments where content is central to brand and pipeline

WE OFFER:

• Health, dental, vision, and prescription benefits (employee premiums covered by IGEL)
• 11 company-paid holidays per year
• 18-22 days of PTO per year (18 days in year 1, 20 days starting in year 2 and 22 days after 5 years of service)
• Sick time of 10 days per year, with rollover of unused days
• 401(k) plan with 100% company match
• Paid maternity and paternity leave
• Monthly home office allowance
• Remote working opportunities and flexible working times, so you can combine your demanding work with your personal goals
• Employee Assistance Program (EAP) and Financial Wellness tool
• Company-paid life insurance policy, long-term disability (LTD), and short-term disability (STD) coverage
• Wellbeing apps, including Rightway, Headspace and Wellhub
• Training and development opportunities to advance your career
• President's Club for the highest performing salespeople and overachievers
• An amazing culture powered by a workplace run on trust, empowerment, and feedback with a positive, inspiring working atmosphere
• A highly motivated team that is already looking forward to your support in developing strategies and achieving common goals, together with you!

IGEL is an equal opportunity employer and makes employment decisions on the basis of merit. We want the best available person in every job. Our policy prohibits unlawful discrimination based on color, creed, sex, religion, marital status, age, national origin or ancestry, physical or mental disability, medical condition, sexual orientation, or any other consideration made unlawful by federal, state or local laws.

Additional information:
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