Digital Marketing Specialist

Digital Marketing Specialist

We are seeking an early-career Digital Marketing Specialist to support the planning, execution, and optimization of digital marketing campaigns across multiple channels.

This role is ideal for someone with hands-on experience in paid search/SEM who also has exposure to SEO, email marketing, paid social, and programmatic advertising. The successful candidate will be analytical, curious, detail-oriented, and interested in growing their expertise across the digital marketing ecosystem.

Key Responsibilities

• Assist with the development, execution, and optimization of paid search campaigns across Google Ads and Microsoft Advertising.
• Conduct keyword research, develop ad copy, manage bids and budgets, and monitor campaign performance.
• Support SEO initiatives, including keyword research, content optimization, competitive research, and on-page SEO.
• Assist with paid and organic social media campaigns across platforms such as Meta, LinkedIn, Instagram, and other relevant channels.
• Support email marketing campaigns, including audience segmentation, campaign setup, testing, deployment, and performance reporting.
• Assist with programmatic display, retargeting, and digital advertising campaigns.
• Monitor key performance indicators such as impressions, clicks, CTR, CPC, conversions, CPA, ROAS, and website engagement.
• Use analytics and reporting tools to identify trends and optimization opportunities.
• Conduct A/B testing across ads, landing pages, email campaigns, and other digital content.
• Collaborate with marketing, creative, content, and account teams to ensure campaigns are aligned with broader marketing objectives.
• Stay current on digital marketing trends, platform updates, and emerging technologies.

Qualifications

• 13 years of experience in digital marketing, paid media, performance marketing, or a related area.
• Hands-on experience with paid search/SEM, ideally including Google Ads.
• Exposure to SEO and organic search best practices.
• Familiarity with email marketing platforms such as HubSpot, Mailchimp, Klaviyo, Salesforce Marketing Cloud, or similar tools.
• Experience or exposure to paid social platforms such as Meta Ads Manager and LinkedIn Campaign Manager.
• Knowledge of programmatic, display advertising, or retargeting is preferred.
• Familiarity with Google Analytics 4, Google Tag Manager, Looker Studio, or similar analytics/reporting tools is a plus.
• Comfortable working with data and using campaign performance metrics to make recommendations.
• Strong written communication and organizational skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Bachelor's degree in marketing, communications, advertising, business, or a related field preferred, or equivalent practical experience.

Benefits

• Medical, dental, and vision insurance
• 401(k) or retirement savings plan
• Paid time off and paid holidays
• Life and disability insurance
• Employee assistance and wellness programs
• Professional development and training opportunities
• Flexible and/or hybrid work arrangements, depending on the position