Digital Marketing Associate

Digital Marketing AssociateLightburn is hiring a Digital Marketing Associate who is eager to expand their digital marketing experience in an agency setting. You'll work across analytics, paid media, and email for our client accounts, with a particular emphasis on reporting.Some weeks you'll build a dashboard in Data Studio or dig into why a number moved in GA4. Other weeks you may help set up a PPC campaign or set up an email campaign. Reporting is where you'll spend the most time, but you'll be exposed to a number of tactics.This is an early-career role, and we're as interested in finding a great fit for our culture as we are in finding the right mix of experience. We care more about how you think than what tools you've already used. To be successful in this role, you have some marketing or analytics experience, but more importantly, you are curious, collaborative, and eager to expand your skills.Note: We are seeking a candidate based in Wisconsin who can regularly spend time in our Milwaukee office, especially during their first 90 days.What You'll Be Responsible For:Reporting and DashboardsBuild and maintain client reports and dashboards in Data StudioPull and organize performance data from GA4, Meta Ads Manager, Semrush, and other platformsCheck every report for accuracy before it goes outFlag data issues and tracking gaps earlyAnalysis and CommunicationGA4/Google Tag Manager set up on new sitesTrack KPIs including traffic, engagement, conversions, and ROAS across channelsGive account managers the context they need ahead of client meetingsCampaign SupportBuild, schedule, and QA email campaigns, then report on how they performedSupport paid media setup and trafficking in a variety of ad platformsOther support as needed