Head of Marketing

About the Company

Zenara Health is an  AI-powered psychiatric practice platform built by a psychiatrist, for psychiatrists. We are changing how psychiatric care is delivered — giving clinicians a comprehensive clinical picture before every first appointment, automating the revenue their practice has always been entitled to, and building the care-management infrastructure that keeps patients supported between visits.

We are an early-stage company with real customers, a product in market, and a founding team that has been in this industry for twenty years. If you want to build a marketing function that actually matters, this is the role.

About the Role

As Zenara's  Head of Marketing , you will own the full commercial marketing function — from brand and positioning to demand generation, PR, events, customer retention, and team leadership. You will manage a  Digital Marketing Manager from day one and build the team from there.

This is a  hands-on leadership role : you will set the strategy and you will also do the work, at least in the early stage. We are looking for someone who is equally comfortable building a messaging framework and running a campaign in Instantly.

The role sits within the commercial leadership team and  reports to the Chief Commercial Officer , who leads the GTM and marketing function. You will work closely with  Ravi Hariprasad (Founder & CEO) on clinical messaging and product narrative, and with the  GTM lead on sales alignment and pipeline.

This role is  based in India but focuses primarily on the  US behavioral-health market . A solid understanding of American healthcare buyers, psychiatric concerns, and how to effectively present AI-powered tools to skeptical clinical audiences is essential. You will work  US-overlap hours and communicate fluently with American healthcare professionals.

We are looking for a marketing leader who can turn technical capabilities into compelling value propositions for psychiatrists, practice managers, and health systems — and then build and run the programs that convert that positioning into pipeline. You will produce one-pagers that engage, case studies that convert, pitch decks that facilitate deals, and campaigns that generate qualified leads — and you will lead the function that scales all of it.

Requirements

What You Will Own

Product marketing is the core of this role. The following areas sit at the centre:

1. Positioning & Messaging

Develop credible, distinct narratives for psychiatrists, practice managers, and healthcare operators. Convert technical AI features into clinical value propositions. Every piece of marketing must answer: "Why should a psychiatrist care?"

2. Go-to-Market Execution

Launch new products, features, and services with clearly defined target profiles, use cases, and proof points. Produce a full suite of GTM collateral — one-pagers, pitch decks, case studies, ROI calculators, sales enablement tools. Each item must be engaging, concise, and relevant to the clinical setting.

3. Sales Enablement

Build one-pagers, pitch decks, case studies, ROI narratives, battle cards, objection-handling guides, and demo scripts. Equip the Sales/GTM team with everything they need to close.

4. Growth & Demand Generation

Own the strategy, execution, and performance of programs that create qualified top-of-funnel demand. Run online and offline campaigns (content, email, events, partnerships, conferences). Lead top-of-funnel lead generation with sales and leadership. Manage campaign calendars aligned to launches, ICP segments, and sales priorities. Monitor and report ROI by channel and campaign — cost, conversion, pipeline impact. Experiment, iterate, and optimize on the data.

5. Content Strategy

Own the editorial calendar, thought-leadership program, and product narratives across blogs, emails, and social. Define content themes, collaborate with the Content Lead on execution, and ensure cohesive messaging across all channels.

Sitting alongside the product-marketing core, you will also own:

6. PR & Media Relations

Build Zenara's external narrative, secure coverage in psychiatric and health-tech publications, and manage Ravi's thought-leadership profile.

7. Conferences & Events

Own the salon kit, booth strategy, lead capture, and post-event follow-up. APA and future conference presence is a significant part of the commercial motion.

8. Customer Experience & Retention

Own post-acquisition engagement with the Ensō Pioneers and Flow customers, the onboarding journey beyond the first call, and community health on Discourse. Create customer case studies and success narratives that showcase real-world value.

9. Brand & Voice

Own the Zenara brand voice, visual identity standards, and consistency across all channels and materials.

10. Competitive Intelligence

Monitor the market, build battle cards, and identify differentiation. Run ongoing analysis of competitive behavioral-health technology and feed insights into product and GTM strategy.

11. Web & Landing Pages

Write conversion-focused copy with design and SEO. Manage website content and optimize landing pages so they clearly articulate value and drive conversion.

12. Performance Tracking

Assess funnel metrics, campaign ROI, content performance, and website conversion. Optimize on outcomes, not assumptions.

13. Team Leadership

Manage the Digital Marketing Manager from day one. Set direction, develop the person, and grow the team as the business scales.

Requirements

Required

• 8+ years in product marketing for B2B SaaS — you have positioned and launched products for enterprise/business buyers.
• Experience managing at least one direct report — this is a people-management role from day one.
• Demand generation / campaign-led growth ownership — you've designed and run programs that generate pipeline, not just collateral.
• Demonstrated ability to operate both strategically and executionally — you set direction and you do the work.
• Familiarity with marketing performance metrics (CAC, conversion rates, funnel drop-off, ROI by channel) — you track, analyze, and optimize on data.
• Experience running or contributing to PR & media relations — building brand narrative beyond owned channels.
• Experience with conference and event marketing (healthcare preferred) — booth strategy, lead capture, field marketing.
• Experience marketing to US healthcare buyers (providers, practices, health systems) — you understand the buyer journey and clinical decision-making.
• Excellent writing — compelling, concise, clinically relevant copy. (Please include a writing sample with your application.)
• Willingness to work US-overlap hours (IST evenings) and communicate fluently with American healthcare professionals.
• Strong command of English — clear written briefs, positioning docs, and campaign plans; excellent async communication.

Benefits

• Remote work throughout India
• Equipment allowance
• Locally recognized holidays (India)
• Flexible paid time off
• Direct access to commercial and clinical leadership (CCO and Founder/CEO)
• Opportunity to build and lead the marketing function from the ground up