Vice President, Strategic Accounts

About Us

Sparks is a leading global brand experience agency, specializing in the design and execution of award-winning experiences that forge deep connections between brands and audiences. Recognized by Adweek as Experiential Agency of the Year, we bring a unique blend of strategic insight and execution excellence to every brand activation, corporate event, trade show exhibit, and immersive experience. Our commitment to creativity, innovation, and flawless execution drives us to craft impactful experiential marketing solutions that deepen relationships, inspire action, and build trust—all around the world.

Summary

The Vice President, Strategic Accounts role involves the management of accounts, which you will lead and oversee, and support projects and programs worldwide. The focus of the responsibilities will be on long-­‐term innovative strategies to improve a client’s programs and portfolio. The VPSA will grow accounts by strategically offering a variety of Sparks’ products and services, and will leverage the talents and strengths of 12 global facilities, an accomplished and diversified creative staff, project managers, production and graphics teams, logistics managers, creative technologists, event specialists and marketing support to improve and support your client’s event marketing business.

The Vice President, Strategic Accounts will also act as liaison on specific account projects branching and coordinating work with all internal departments, facilitating information between strategy, creative, production and fabrication and client(s).

This position will support our Growth (Sales) team. It is eligible to work a hybrid schedule, generally requiring work in-office and/or show site 2-3 days per week. The ideal candidate will be based out of any of the following locations:

• Philadelphia, PA

• Grand Prairie, TX

• Royal Oak, MI

• Milwaukee, WI

• Fort Wayne, IN

Essential Duties & Responsibilities

• Develop a thorough understanding of Sparks (infrastructure, capabilities, and staff roles) and devise communication strategies to present our complete portfolio of offerings to clients in order to grow client revenue

• Build and maintain strong relationships with clients at all levels and across all industries, understanding their business and marketing initiatives in order to provide effective solutions. Build trust and loyalty to ensure client needs are listened to, understood, and responded to in a timely way.

• Provide annual client forecasts and month to month financial updates in Sparks systems

• Complete strategic briefs as needed for project kick-off meetings both internally and externally

• Communicate clearly to the client regarding roles and responsibilities, scope, budget, schedules, and project status.

• Collaborate closely with Sparks' internal teams, especially project leads in order to gain an understanding of the appropriate roles required to execute each program. Remain involved with the team from project inception through execution in order to guarantee client objectives are met.

• Strategize and collaborate with the Marketing and Creative departments to prepare RFPS, RFIs, and presentations. Participate in creative brainstorms.

• Develop new business opportunities within established accounts as well as prospects for portfolio growth

• Provide reporting on items such as prospect meetings, new opportunities, sales forecasts, and project development.

• Attend shows, industry events, educational seminars, sales meetings to keep apprised of all relevant client, industry and market developments

• Participate as a team player in providing overall value to the company

• Understand and practice the company's Code Ten Vision for service and performance

• Travel as required for client visits, events and shows

• Other duties as assigned

Types of Programs:

• Exhibits/Tradeshow Programs

• Sponsorship Activations

• Large Scale Conferences

• Product Launches + Press Events

• Thought Leadership Forums

• Mobile Tours/Roadshows

Education & Experience

• Bachelor’s degree or equivalent experience

• 12+ years successful event/experiential industry experience in a major agency, communications company or production company

• Healthcare industry experience strongly preferred

• Strong client management, organizational and both verbal and written communication skills.

• Demonstrated account management competencies: accountability for results, client focus, team effectiveness, developing others, sales drive, organizational sophistication and influencing others.

• Successful performance record of volume sales management and growth with mixed client/program portfolio

• Ability to anticipate problems, proactively determine solutions and take action within a fast-paced environment

• Entrepreneurial spirit, flexibility, positive attitude and enthusiastic team player

• Motivated, resourceful and self-driven; ability to operate within a fast-paced environment

• Tech-Savvy; Proficient in the Google G Suite, Microsoft Office, social networking platforms, collaborative team project management software, Salesforce, etc

• Proficient in Google Drive and Microsoft Office

• Strong attention to detail, a positive attitude, and a team player

• Ability to operate within a fast-paced environment

• Excellent written, verbal and interpersonal communication skills

Travel Requirements

Travel up to 25%

What We Offer

The Freeman Company provides benefits that aim to empower our people and their families to thrive mentally, physically, and financially. These are a handful of the types of programs and benefits our full-time people may be eligible for. There may be some variances in specific benefits across regions.

• Medical, Dental, Vision Insurance

• Tuition Reimbursement

• Paid Parental Leave

• Life, Accident and Disability

• Retirement with Company Match

• Paid Time Off

Diversity Commitment

At The Freeman Company, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status and other characteristic protected by federal, state or local laws.

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