Brand Marketing Manager, Audience Engagement and Growth

Job Description

Job Description

Job Description:

The Brand Marketing Manager, Newsletter & Audience Growth is responsible for driving marketing-led growth and engagement of Boston Globe Media's newsletter and SMS audiences. 

This role leads the strategy, planning, execution, and optimization of initiatives that increase newsletter and SMS acquisition, improve audience engagement, and strengthen audience relationships across marketing touchpoints.

The ideal candidate is a growth-oriented marketer who combines audience understanding, digital marketing expertise, creative thinking, and data-driven decision-making to build and grow engaged audiences.

Responsibilities:

Newsletter & SMS Growth Strategy

• Lead the strategy, planning, execution, and optimization of marketing initiatives that drive newsletter and SMS audience growth.
• Identify and activate opportunities to increase sign-ups across marketing campaigns, events, partnerships, products, and owned channels.
• Establish growth goals, success metrics, and performance benchmarks.

• Design audience journeys that improve conversion, engagement, and long-term audience value.
• Recommend improvements to audience targeting, messaging, personalization, and lifecycle communications.
• Partner across Editorial, Consumer Revenue, Product, and other teams to support audience growth objectives.

Growth Marketing & Campaign Activation

• Lead marketing initiatives where newsletter or SMS growth is the primary objective.
• Partner with the Senior Brand Marketing Manager, Integrated Campaigns to incorporate audience growth strategies into broader marketing initiatives.
• Collaborate across teams to execute audience acquisition and engagement programs.
• Identify and test new growth tactics, channels, partnerships, and promotional opportunities.

Insight, Optimization & Innovation

• Analyze audience performance, acquisition trends, and engagement data to identify growth opportunities.
• Lead testing and experimentation efforts to improve marketing acquisition and engagement performance.
• Translate audience insights into actionable recommendations and marketing initiatives.
• Apply a test-and-learn mindset to continuously improve audience growth outcomes.

Qualifications: 

• 5–8+ years of experience in growth marketing, audience marketing, email marketing, lifecycle marketing, CRM marketing, or related fields.
• Proven experience driving newsletter growth, SMS growth, audience acquisition, or engagement initiatives.
• Strong understanding of email marketing, audience journeys, segmentation, conversion optimization, and engagement strategies.
• Strong digital marketing knowledge and data literacy.
• Experience developing and executing growth-focused marketing initiatives.
• Excellent communication, collaboration, and stakeholder management skills.
• Ability to balance strategic thinking with hands-on execution in a fast-paced environment.
• A willingness to adapt and be audience focused, with a curious mindset and a commitment to creating an inclusive work environment 

The BGMP office is located in downtown Boston, near Faneuil Hall and Quincy Market, and is easily accessible by MBTA and commuter rail lines. This position is based in Boston, and candidates should be based in the area or willing to move.

The annual base salary range for this role is $75,000-$90,000

This range reflects the band for this role. We are committed to fair and market-informed compensation. It is anticipated that most qualified candidates could be hired within the midpoint of the range. Compensation for the successful candidate will be informed by their particular combination of skills, experience, and qualifications. 

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

EEO Statement: At Boston Globe Media, our mission is to empower, connect, and convene our communities with independent, trusted journalism and storytelling. We know a critical part of achieving this is by having a workforce that is representative of the communities we serve. Boston Globe Media is an equal opportunity employer that welcomes candidates and colleagues of all backgrounds, experiences, perspectives, and skills.