Associate Director, Influencer Marketing

Responsibilities Set the vision and lead Naturium's influencer and creator marketing strategy Own annual and quarterly strategic planning and the influencer programming calendar Lead, manage, and develop the influencer marketing team Identify, evaluate, and cultivate creator relationships across all tiers Build relationships with influencers, talent managers, agencies, dermatologists, estheticians, and key opinion leaders Develop and oversee influencer campaigns across paid, earned, and organic creator programming Lead influencer strategy for creator events, trips, launch activations, and brand experiences Lead partnership negotiations covering contracts, scopes, deliverables, exclusivity, usage rights, and investment Own influencer marketing budgets and resource allocation Establish KPIs and measurement frameworks using Creator IQ/Tribe Dynamics Translate campaign and portfolio performance into insights and recommendations for optimization and senior leadership Serve as influencer and creator marketing subject-matter leader across PR, Social Media, Brand Marketing, Creative, and Marketing teams Monitor skincare conversations, emerging creators, platform trends, consumer behavior, cultural shifts, and influencer marketing best practices Report to the AVP, Integrated Marketing Requirements 7+ years of experience in influencer, creator, digital, or integrated marketing, with significant experience within beauty or skincare Bachelor’s degree in Marketing, Communications, or a related field, or equivalent relevant experience Proven success setting and leading influencer marketing strategies and integrated creator programs that deliver measurable brand and business impact Demonstrated people leadership experience, including managing, coaching, and developing high-performing team members Strong established relationships across the creator, talent management, agency, expert, and broader beauty ecosystem Deep knowledge of the skincare landscape, including consumer trends, ingredients, creators, key opinion leaders, and emerging conversations Strong understanding of social platforms, creator ecosystems, content best practices, events and experiential programming, and evolving digital trends Experience managing meaningful influencer marketing budgets and negotiating complex talent partnerships Strong analytical capabilities and experience establishing KPIs, evaluating performance, and using Creator IQ/Tribe Dynamics Exceptional relationship-building, communication, and cross-functional leadership skills Strong strategic planning, project management, organizational, and problem-solving capabilities Core Competencies Demonstrates expertise in influencer and creator marketing strategy, with a strong focus on relationship building, budget management, and performance analysis. Proven ability to lead teams and develop integrated marketing programs that drive measurable impact in the beauty and skincare industry. Highest-signal resume keywords Influencer Marketing Strategy Team Leadership Budget Management KPI Establishment Relationship Building ATS Optimization Keywords Hard Skills Influencer Marketing Digital Marketing Integrated Marketing Strategic Planning Project Management Performance Evaluation Content Best Practices Negotiation Analytical Capabilities Skincare Knowledge Soft Skills Communication Cross-Functional Leadership Organizational Skills Problem-Solving Coaching Industry Keywords Beauty Skincare Influencer Relationships Talent Management Consumer Trends Emerging Creators Social Platforms Experiential Programming Tools & Technologies Creator IQ Tribe Dynamics #J-18808-Ljbffr Jobtailor