Sign up to access all features of our service.
  • Job search
  • Favorites
  • Create a CV
    New
  • Salaries
  • Subscriptions

Director, Influencer Marketing

$145k - $160k
Full-time

Patrick Ta Beauty

ABOUT PATRICK TA BEAUTY 
Patrick Ta Beauty was founded in 2019 by celebrity makeup artist Patrick Ta alongside his business partners Rima Minasyan and Avo Minasyan. The brand is rooted in Patrick’s decades of artistry and his signature red-carpet glow. The brand launched with a mission to make red carpet artistry accessible to all – creating luxurious, easy-to-use formulas designed for both professionals and everyday beauty lovers. The brand is built on intentional innovation, focusing on products that elevate and simplify makeup application.

Patrick Ta Beauty is best known for its award-winning duo blushes and its glow-enhancing formulas, which emphasize the power of layering and multi-dimensional color. Since launch, the brand has achieved top-tier rankings at Sephora, with a cult following among makeup artists, celebrities, and everyday beauty enthusiasts alike. Patrick Ta Beauty is shaping the future of modern luxury beauty, pushing boundaries with pro-inspired innovation that meets consumer-friendly functionality.

ABOUT THIS ROLE
Influencer marketing is the heartbeat of Patrick Ta Beauty, the living expression of our brand identity. We are looking for a Director of Influencer Marketing to own the vision, strategy, and execution of Patrick Ta Beauty's influencer ecosystem. They lead with a relationship-first approach and understand that lasting brand loyalty is earned through meaningful relationships. They have a proven track record of cultivating creator ecosystems that inspire brand affinity and drive cultural relevance. Success in this role will be defined by driving industry leading VIT, EMV, and share of social voice, consistently outperforming key competitors.

This is a high-visibility role reporting to the Senior Director of Consumer Engagement.

RESPONSIBILITIES
The Director of Influencer Marketing drives the brand's total creator ecosystem including paid, earned and VIP.

Influencer Marketing Strategy & Leadership
  • Own the vision, strategy, and execution of the brand's end-to-end influencer marketing program, ensuring all earned, paid and VIP initiatives drive brand awareness, cultural relevance, community growth, and business impact. 
  • Develop integrated influencer strategies that support new launches, evergreen campaigns, retail moments, and DTC initiatives while reinforcing Patrick Ta Beauty's core ethos
  • Establish annual goals, budgets, KPIs, and long-term roadmap for the influencer channel. 
Earned Influencer & Community Advocacy
  • Lead and prioritize the brand's earned influencer ecosystem, overseeing macro, micro and makeup artist programs .
  • Own all earned gifting strategies, including creative mailer giftings, VIP moments, and hosting programs to maximize reach and organic advocacy. 
  • Build meaningful relationships with creators, artists, and tastemakers that foster long-term loyalty and authentic brand advocacy.
Paid Influencer Marketing
  • Lead the strategy and oversight of all paid creator partnerships, including VIP talent when appropriate. 
  • Oversee creator identification, negotiations, contracting, campaign execution, and performance in partnership with the Paid Influencer Manager. 
  • Partner closely with Paid Media to maximize creator content through paid amplification 
  • Develop scalable paid creator programs that support launches, evergreen core franchises, retail partnerships, and DTC growth. 
VIP, Celebrity & Relationship Management
  • Build and lead a best-in-class VIP and celebrity strategy that elevates Patrick Ta, the brand, and key launches through culturally relevant VIP relationships and authentic advocacy. 
  • Cultivate long-term relationships with celebrities, high-profile creators, industry tastemakers, and talent representatives. 
Influencer Experiences 
  • Own the influencer guest experience across all brand events, launches, and key moments in partnership with Event Marketing. 
  • Develop thoughtful guest strategies and hospitality experiences that deepen relationships while allowing production and logistics to remain with the Events team. 
  • Ensure every creator touchpoint reflects the premium Patrick Ta Beauty experience and drives ongoing advocacy. 
Cross-Functional Leadership & Performance
  • Partner closely with Brand Marketing, Social, PR, Events, Product Marketing, DTC, and Paid Media to ensure influencer programs are fully integrated across the business. 
  • Own and manage the influencer marketing budget across earned, paid and VIP
  • Measure program effectiveness through KPIs including EMV, VIT, reach, engagement, creator performance, social impact, and business results, translating insights into future optimization opportunities. 
  • Continuously evaluate emerging platforms, creator trends, and cultural moments to keep Patrick Ta Beauty at the forefront of influencer marketing.
SKILLS & QUALIFICATIONS
  • 10+ years of experience in influencer marketing with a demonstrated ability to scale communities 
  • Strong VIP relationships
  • 6+ years of team management
  • 6+ years of beauty experience 
  • Strong communication, conceptual thinking, and management skills
  • Passionate about pop culture and digital communities
  • Strong multi-tasker and ability to handle high-volume of work under tight deadlines
  • Organized with exceptional time-management skills 
WHAT SUCCESS LOOKS LIKE
  • Establishes the brand as a category leader across influencer measurement systems including EMV + VIT 
  • Builds engaged communities rooted in artistry, education, and authentic storytelling. 
  • Drives measurable growth in retention, engagement, potency and community size 
  • Inspires and develops a high-performing team that consistently produces industry-leading social content.
WHAT WE OFFER
  • Bonus Opportunity
  • Health Benefits
  • 401(k) With a Company March
  • Product Discount Program
  • Flexibility & Wellness Stipend
  • Paid Leave Programs
  • Paid Holidays & Summer Fridays
NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization .



 
Salary Range Opportunity:



 
  • The hiring range for this role is $145,000-$160,000 USD
Our salary ranges are informed by verified market data and reflect our commitment to competitive pay within our size and industry. Individual compensation is determined by a combination of factors, including role requirements, experience, skills, and alignment with internal equity. Final base pay may also vary based on geographic location and job-related expertise. In addition to base salary, the total compensation package may include a bonus and a comprehensive suite of medical, financial, and other benefits, depending on the level and position offered.

 

Vacancy posted a month ago
Similar jobs that could be interesting for youBased on the Director, Influencer Marketing in West Hollywood, CA vacancy
  • $113k - $166k

     ...for our audiences and our employees - and aim to leave a positive mark on culture.Overview:Paramount Television Marketing (PTVM) is looking for a Brand Director to develop strategic, highly creative and effective multi-media marketing campaigns to launch and market... 
    Suggested
    Worldwide

    Paramount

    Studio City, CA
    1 day ago
  • $78.8k - $137.9k

     ...produces and acquires Original movies for theatrical release and exclusively for Prime Video. The Digital Marketing Manager, Movies sits within the global social and influencer marketing team for Amazon MGM Studios. You will be responsible for developing and executing smart,... 
    Suggested
    Internship
    Local area
    Worldwide
    Flexible hours
    Shift work

    Amazon

    Culver City, CA
    1 day ago
  •  ...We are looking to hire a full-time Social Marketing Manager for DNAM Brands. We are seeking a strategic, creative, and culturally connected...  ...through execution—developing campaign rollouts, managing influencer relationships, overseeing content calendars, and measuring performance... 
    Suggested
    Full time
    Temporary work
    Seasonal work

    DNAM Brands

    Beverly Hills, CA
    4 days ago
  • $110k - $140k

     ...As we continue to grow, we’re looking for a Senior Manager, Influencer Marketing & Community to lead key strategies and programs across our...  ...: 3+ days a week in the office  Reports to : Associate Director, Influencer Marketing & Community Budgeted Salary Range... 
    Suggested
    Full time
    Work at office
    Work from home
    Flexible hours
    3 days per week

    e.l.f. Beauty

    Beverly Hills, CA
    5 days ago
  •  ...Job Description Job Description Marketing Manager Location: Culver City, CA Company: Kakao Entertainment Global Corp. 1...  ...exposure, and merchandise sales, elevating our K-pop artists’ global influence. 2. Key Responsibilities Project Planning Design... 
    Suggested

    Kakao Entertainment Global

    Culver City, CA
    a month ago
  •  ...Job Description Description: Position Summary The Director of Sales, Marketing & Brand drives membership growth, event revenue, brand awareness...  ...relationships with external PR agencies, media partners, influencers, and creative vendors. Identify and secure media... 

    Moxie Restaurant Ventures LLC

    Beverly Hills, CA
    9 days ago
  •  ...schedule. Partner closely with the Creative, Editorial, Brand Marketing, and Product Marketing teams to ensure cohesive storytelling...  ...What You'll Bring ~5-7 years of experience in social media, influencer marketing, content marketing, or brand marketing (beauty or... 
    Full time
    Work at office
    Work from home
    Flexible hours

    e.l.f. Beauty

    Beverly Hills, CA
    a month ago
  •  ...for overseeing the development and execution of social media marketing campaigns for entertainment productions. This includes strategy...  ...will collaborate closely with the Social Media Manager and the Influencer Marketing Group, to support the company's social media... 
    Work at office
    Flexible hours

    33 USA Inc.

    West Hollywood, CA
    a month ago
  •  ...Job Description Job Description The Head of Marketing & PR leads all marketing and public relations initiatives across SUSHISAMBA...  ...strategies across digital marketing, social media, public relations, influencer marketing, partnerships, events, CRM, and community engagement... 
    Local area
    Night shift

    SUSHISAMBA Los Angeles

    West Hollywood, CA
    a month ago
  • $60k - $140k

     ...powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients...  ...the role:Burson is seeking an Account Director of Earned Media focusing on Consumer and...  ...that connect earned media with influencer, social, digital, content, paid, and experiential... 
    Work at office

    Burson Cohn & Wolfe

    Los Angeles, CA
    3 days ago
  • $166k - $215k

    Are you an experienced Brand Marketing leader with expertise in AAA game launches, go-to-market strategy and platform partnerships across...  ...actionable marketing and positioning recommendations.Support influencer marketing initiatives and audience development strategies.... 

    Skillsearch

    Los Angeles, CA
    1 day ago
  • $90k - $110k

     ...commerce, creator, and social commerce experts helps brands build influence, accelerate sales, and create meaningful consumer connections...  ...: 1–3+ years of experience in social commerce, affiliate marketing, influencer marketing, e-commerce operations, or digital marketing... 
    Full time
    Work at office
    Remote work
    Flexible hours

    SuperOrdinary Talent LLC

    West Hollywood, CA
    a month ago
  • $100k - $120k

     ...Brand Marketing Manager Department: Corp HO Employment Type: Full Time Location: 64000 - Marketing Corp HO Reporting To: Senior Director, Integrated Marketing Description THE PURPOSE: At True Religion...  ...tissue across Creative, Social, Influencer, PR, Retail Marketing, E-... 
    Full time
    Seasonal work
    Work at office
    Local area

    True Religion Brand Jeans

    El Segundo, CA
    2 days ago
  •  ...chasing trends. Position Summary The Brand Marketing Manager leads brand-building and...  ...Xirena's PR agencies (New York and Paris), influencer and affiliate marketing (via ShopMy), traditional...  ...Manager, PR agencies, and the Wholesale Director to prevent conflicts and gaps across... 

    XÍRENA

    Los Angeles, CA
    1 day ago
  • $130k - $160k

     ...but any industry.  Visit our Career Page to learn more about our team: -with-us Naturium is seeking an Associate Director, Influencer Marketing to lead and evolve our influencer and creator strategy as the brand continues to scale in North America. This role... 
    Full time
    Work at office
    Work from home
    Flexible hours
    Shift work
    3 days per week

    e.l.f. Beauty

    Los Angeles, CA
    21 days ago
  •  ...we are building a brand that earns a meaningful place in customers’ homes over time. We're looking for an Associate Director of Influencer Marketing to lead and scale our creator partnerships across channels. You'll own strategy, execution, and measurement — building... 
    Full time
    Contract work
    Seasonal work
    Work at office

    Our Place

    Los Angeles, CA
    3 days ago
  • $60k - $80k

     ...Summary: Heritage Auctions is seeking a Social Media and Influencer Marketing Manager to grow the audiences and business results of our Entertainment...  ...expand. · Partner with category specialists, Consignment Directors, Marketing, Creative, Public Relations, and content teams... 
    Work at office
    Weekend work
    Afternoon shift

    Heritage Capital Corporation

    Beverly Hills, CA
    10 days ago
  • $90k - $130k

     ...workflows and timelines, while managing up to team leaders on priorities; Identifies new tools and efficiencies to benefit the marketing solutions team and optimize the quality and speed of materials developed for the properties sales team; Collaborates with team... 
    Work experience placement
    Local area
    Night shift
    Weekend work

    Excel Sports Management

    West Hollywood, CA
    11 days ago
  •  ...a critical role in shaping strategy, building world-class infrastructure, and driving sustainable growth across markets.SKIMS is looking for an Influencer Manager to support in the growth of our SKIMS influencercommunity in a meaningful way. The ideal candidate has experience... 
    Contract work
    Work at office
    Flexible hours

    Skims Body

    Los Angeles, CA
    4 days ago
  • $103k - $183.92k

    Job Requisition ID #26WD99814Position OverviewThe Senior Manager, Creator & Influencer Marketing will build and scale Flow Studio's creator ecosystem. This person will identify, recruit, and grow relationships with creators who inspire the next generation of filmmakers... 
    Full time
    For contractors

    Autodesk

    Los Angeles, CA
    3 days ago
  • $131.56k - $145.03k

     ...and culture.As Senior Manager, Culture Marketing Operations, you will lead the development...  ...seeding strategy in partnership with the Director of Culture Marketing Seeding. You will...  ...of adidas' global talent, partner, and influencer networks.Working across Global Brands, Communications... 
    Full time
    Temporary work
    Seasonal work
    Immediate start
    Flexible hours

    Adidas Group

    Los Angeles, CA
    5 days ago
  • $144.1k - $189.1k

     ...people.about this teamThe North America Sports & Entertainment Marketing team builds brand relevance and meaningful consumer connection...  ...and business impact.core responsibilitiesThe Senior Manager, Influencer Marketing defines and leads lululemon's North America creator... 
    Permanent employment
    Full time
    Part time
    Work visa
    Shift work

    Lululemon Athletica

    Los Angeles, CA
    1 day ago
  • $110k

     ...any other characteristic protected by law. Description Director of Sales Job Summary The Director of Sales is responsible...  ...Westside, with a primary focus on driving revenue, increasing market share, optimizing occupancy and ADR, and achieving the hotel's... 
    Full time
    Part time
    Work at office
    Local area

    Rebel Hospitality New York LLC

    Culver City, CA
    3 days ago
  • $90k - $125k

     ...key role in driving enormous customer-centered value and rapid growth. What You’ll Do: Munchkin is looking for an Influencer Marketing Manager to help grow and evolve our creator program. This person will own influencer partnerships from strategy and sourcing... 
    Fixed term contract
    Work at office
    Remote work

    Munchkin

    Los Angeles, CA
    4 hours ago
  •  ...and optimize their cross-channel digital marketing strategies. By connecting brands &...  ...seeking a highly motivated and experienced Director of Brand Partnerships who will support the...  ...convert to sales—specifically within the influencer-marketing and paid-social ecosystem.... 

    Social Native

    Los Angeles, CA
    4 days ago
  • $105k - $125k

     ...Influencer Marketing Manager Application Deadline: 30 October 2026 Department: Brand Marketing Employment Type: Full Time Location: Los Angeles HQ Reporting To: Natalie Alonzo Compensation: $105,000 - $125,000 / year Description SKIMS... 
    Full time
    Contract work
    Work at office
    Flexible hours

    SKIMS

    Los Angeles, CA
    3 days ago
  • $100k - $120k

     ...Manager of Influencer Marketing LG H&H Americas is a division of LG H&H, the #1 beauty and personal care company in Korea. With over 75 years of innovation in beauty and consumer products, LG H&H has expanded globally through a portfolio of skincare, cosmetics, and... 
    Immediate start

    The Avon

    Los Angeles, CA
    23 hours ago
  • $100k

     ...to grow Popow’s brand portfolio and revenue footprint in the US market. What You’ll Do Identify, prospect, and close new...  ...measurable partnership programs – including digital, creator/influencer, and experiential activations. Build long-term client relationships... 
    Remote work

    SAMYANG AMERICA INC

    Los Angeles, CA
    24 days ago
  •  ...us as we enable anyone to turn their passion into a business and bring people together through commerce. Role As an Influencer Marketing Manager, you'll own influencer strategy and execution across Whatnot's paid influencer program. You'll manage a portfolio of... 
    Work at office
    Local area
    Remote work
    Work from home
    Home office
    Flexible hours

    Whatnot

    Los Angeles, CA
    3 days ago
  • $110k - $130k

     ...000 Base Salary + Bonus PotentialWork Arrangement: HybridPosition Summary:We are seeking a creative, commercially-minded Director of Brand Marketing to lead the development and execution of our brand strategy, product marketing initiatives, and integrated marketing programs... 
    Freelance

    DSJ Global

    Los Angeles, CA
    3 days ago

Do you want to receive more vacancies?

Subscribe and receive similar vacancies to Director, Influencer Marketing. Be the first to apply!