Senior Product Manager Franchise Marketing

Job Title: Senior Product Manager, Franchise Marketing – HemophiliaLocation: Cambridge, MAAbout the Job:The Senior Product Manager, Franchise Marketing – Hemophilia supports the execution of multi-branded marketing programs across Sanofi's US Hemophilia portfolio (Altuviiio, Eloctate, Alprolix, and Qfitlia). This role has a strong focus on account planning execution with cross-functional field teams and content development and coordination for congresses and events. The Senior Product Manager plays a critical role in ensuring seamless collaboration across cross-functional teams to deliver strategic account plans, while leading the development of compelling congress materials and event content that showcase our portfolio's value. Reporting to the Head of Franchise Hemophilia Marketing, this position is central to translating strategic priorities into tactical execution and delivering impactful customer engagement across key congresses and accounts.Join the team transforming care for people with immune challenges, rare diseases, cancers, and neurological conditions. In Specialty Care, you’ll help deliver breakthrough treatments that bring hope to patients with some of the highest unmet needsAbout Sanofi:We’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system –and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people’s lives.Main Responsibilities:Account Planning Execution with Cross-Functional Field TeamsImplement the account planning strategy set forth by the Head of Franchise MarketingSupport cross-functional account planning execution by collaborating with field teams (Sales, Market Access) to develop and implement account-level initiatives across brandsFacilitate communication and planning sessions between marketing and field teams to ensure seamless account-level execution and alignment on brand prioritiesAssist in tracking account-level performance metrics and share insights with cross-functional partners to optimize executionEnsure account planning initiatives are informed by influence mapping, customer segmentation, and market adoption dataContent Development & Coordination for Congresses and EventsPartner with the Associate Director of Congresses/Events to implement the Hemophilia Congress StrategyLead content development and coordination for key congresses and events, including booth materials, promotional assets, and sales tools across the Hemophilia portfolioPartner with Medical Affairs, Regulatory, and field teams to develop scientifically accurate and commercially compelling congress materials that effectively communicate portfolio valueManage content development timelines, agency relationships, and cross-functional review processes to ensure on-time delivery and compliance with regulatory requirementsCoordinate logistics and content needs across multiple congresses and events simultaneously, ensuring brand consistency across Altuviiio, Eloctate, Alprolix, and QfitliaAbout you:Basic QualificationsB.S./B.A. degree requiredMinimum of 3+ years of relevant experience in the biopharmaceutical, healthcare, biotech industry with marketing experienceOutstanding communication, coordination, and project management skillsStrong attention to detail and ability to manage multiple priorities simultaneouslyAbility to work effectively in a matrix organization with various stakeholdersPreferred QualificationsMBA or science-related graduate degreeStrong understanding of portfolio marketing, multi-brand strategy, and pharmaceutical marketing principlesDemonstrated ability to execute marketing programs and coordinate cross-functional initiatives, including with Specialty Pharmacy, Patient Support Services, and field teamsDirect experience in hemophilia or rare blood disorders marketingExperience supporting account planning execution with cross-functional field teamsTrack record of successful multi-brand program execution and cross-functional collaborationExperience with portfolio-level marketing initiatives, account-based marketing, and retention strategyDemonstrated success in data analysis and performance optimizationExperience working with Medical Affairs, Sales, and Market Access teamsKnowledge of congress and events managementWhy Choose Us:Bring the miracles of science to life alongside a supportive, future focused team.Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.Sanofi US Services and its U.S. affiliates are