Marketing Coordinator

Marketing Coordinator

Children's is one of the nation's leading children's hospitals. No matter the role, every member of our team is an essential part of our mission to make kids better today and healthier tomorrow. We're committed to putting you first, and that commitment is at the heart of our company culture: People first. Children always. Find your next career opportunity and make a difference doing what you love at Children's.

The marketing coordinator is responsible for supporting the manager and marketing team in executing marketing plans and driving tactics from initiation through final project delivery. This role requires coordinator to understand the fundamentals of marketing and work on a variety of projects at one time while being flexible and shifting priorities as business needs change. Projects may include website content, videos, e-communications, printed collateral, conference planning/logistics (as needed), photo and video shoots, and/or advertising.

Experience:

• 3 years of experience in marketing, communications, advertising, healthcare, non-profit and/or fundraising agency experience

Education:

• Bachelor's degree in marketing, advertising, journalism, communications, business, or related field

Knowledge, Skills, and Abilities:

• Excellent verbal and written communication skills.
• Exhibits strong attention to detail.
• Exhibits accountability and learns from mistakes.
• Exhibits professionalism and demonstrates respect for team members and ideas.
• Resourceful and creative problem-solver who can manage issues quickly and provide thoughtful solutions.
• Understands the basics of marketing and communications plans and processes.
• Ability to plan, organize, implement, and evaluate effectiveness of multiple projects.
• Ability to manage various information sources and digital platforms.
• Ability to flex and pivot as needs change.
• Maintains skill levels in technology tools required to perform job requirements.
• Understands basic processes for project management; project management software experience is a plus.
• Proficient in Microsoft Office applications (e.g., Word, Excel, PowerPoint, Outlook).

Job Responsibilities:

Marketing Strategy:

• Exhibits initiative, proactivity, and curiosity to support the development of integrated key messages, plans and recommendations with cross-functional marketing and communications teams.
• Supports marketing team and business partners in achieving program goals through implementation of comprehensive, strategic, and integrated marketing plans.
• In collaboration with the manager, makes sure project goals are strategically aligned and agreed upon before kicking off with business partners or internal creative teams.
• Works to understand the role of tactics and different communications channels in order to report on effectiveness.

Project Management:

• Manages a wide range of projects and multiple timelines including website content, videos, e-communications, printed collateral, conference planning/logistics (as needed), and/or advertising.
• Understands how to initiate projects by asking thoughtful, strategic questions that lead to valuable project insights.
• Understands how to write and use creative briefs to guide projects and deliver on the main goal.
• Identifies issues and works with manager or other team members to quickly provide solutions and keep projects moving forward.
• Balances urgency with accuracy to deliver the best work.
• Maintains brand consistency by learning visual identity standards and editorial style guide.
• In collaboration with senior coordinators and manager, supports development of tracking and reporting of marketing and/or advertising tactics.
• General understanding of digital content and orientation towards search engine optimization.

Children's Healthcare of Atlanta is an equal opportunity employer committed to providing equal employment opportunities to all qualified applicants and employees without regard to race, color, sex, religion, national origin, citizenship, age, veteran status, disability or any other characteristic covered by applicable law.