Senior Vice President, Marketing & Growth

West Des Moines, Iowa | Executive Leadership Opportunity | Total Compensation Up to $200K + Benefits
Are you a senior marketing and growth leader who knows how to turn customer or member insights into engagement, retention and revenue growth?
We are seeking a Senior Vice President of Marketing & Growth to join the executive leadership team of a highly respected statewide membership organization serving a vital sector of Iowa's economy and communities.
This is much more than a traditional marketing role.
We are looking for a strategic, commercially minded executive who can connect marketing, membership, communications, brand, data and growth — identifying new opportunities, strengthening member value and helping an established organization continue to evolve.
Association or membership-organization experience is highly desirable. Healthcare or long-term care experience is NOT required.
What You'll Lead
As SVP of Marketing & Growth, you will report directly to the President & CEO and serve as a key member of the executive leadership team.
Your impact will include:

Developing and leading the organization's overall marketing and growth strategy
Creating positioning, packaging and go-to-market strategies that increase participation and revenue across programs, products and services
Identifying new products, services and market opportunities based on member needs and market demand
Leading member engagement and retention strategy
Using CRM/AMS data, analytics, surveys and member feedback to identify engagement trends and retention opportunities
Developing business partner and sponsorship marketing strategies
Leading enterprise-wide brand, communications, media and reputation strategy
Advancing digital and AI-enabled marketing strategies
Overseeing media relations and crisis communications
Supporting advocacy, legislative and stakeholder communications
Leading workforce and employer-brand marketing initiatives
Developing and mentoring an established marketing and communications team
Managing the marketing and communications budget, agencies and outside partners
Reporting marketing, growth and member-engagement performance to the Board of Directors

What We're Looking For
We're interested in accomplished leaders who bring a combination of strategic marketing expertise and business-growth thinking.
Ideal candidates will offer:

10+ years of progressive experience in marketing, growth, communications or a related discipline
4–5+ years in senior leadership with responsibility for people, budgets and strategic initiativesDemonstrated success developing and executing growth strategies
Experience translating customer or member needs into products, services, campaigns or revenue opportunities
Strong understanding of how marketing, engagement, products, services and revenue work together
Experience leading and developing high-performing teams
Strong business and financial acumen
Experience managing budgets, agencies and vendor relationships
Experience with media relations and crisis communications
Exposure to CRM/AMS platforms, marketing analytics and digital marketing strategy
Bachelor's degree in marketing, communications, business, strategy or a related field

Experience within a trade association, professional association, membership organization or society is especially attractive.
Experience in healthcare, nonprofit organizations, government affairs or another highly regulated industry is also valuable — but you do not need to come from long-term care to be considered.
The Leader We're Looking For
You may be a strong fit if you're the person who naturally asks:
How do we increase engagement?
What do our members/customers really value?
Where is the next growth opportunity?
How do we turn our data and insights into action?
How can marketing contribute directly to revenue — not simply communications?
You'll need to be strategic enough to advise a CEO and Board, analytical enough to measure results, commercially minded enough to identify growth opportunities, and collaborative enough to bring multiple stakeholders along with you.
Why Consider This Opportunity?
This is an opportunity to step into a highly visible executive position with the ability to influence the future direction of an established statewide organization.
You'll have:

A seat on the executive leadership team
Direct partnership with the President & CEO
Significant influence over organizational growth strategy
An established marketing and communications team to lead
The opportunity to shape member engagement, retention and new growth initiatives
Board-level visibility
The ability to modernize digital, data and AI-enabled marketing strategies
A mission-driven environment where your work has statewide impact

Location: West Des Moines, Iowa
Compensation: Total compensation anticipated up to $200,000, commensurate with experience, plus benefits
Some travel throughout Iowa and occasional national travel is required.

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