Marketing Coordinator

ABOUT CIAM Department: Human Resources View email address on click.appcast.io The California Institute of Advanced Management (CIAM) is a nonprofit graduate university that produces socially responsible and globally oriented business leaders who will make positive changes in their communities. CIAM values and promotes a culture respecting ethics, integrity, and the fulfillment of duty to our constituents, employees, and society. These are values that flow directly from the wisdom and philosophy of Peter F. Drucker. JOB SUMMARY The Marketing Coordinator plays a key role in executing marketing initiatives to enhance the university’s brand, attract prospective students, and engage current students, alumni, and the broader community. This position supports both digital and traditional marketing efforts and collaborates with various departments to ensure consistent messaging and branding across all channels. The Marketing Coordinator will report to the Associate Vice President of Marketing/ Chief Marketing Officer. ESSENTIAL RESPONSIBILITIES Webmaster / Analytics / Advertising: Assist with website management, copywriting, analytics reporting, ad design support, email marketing, and the creation and management of website landing pages. Marketing Campaigns: Support the execution of multi-channel marketing campaigns—including digital, print, social media, and email—to promote university programs, initiatives, and events. Content Creation: Capture and develop content for websites, newsletters, social media, email campaigns, and promotional materials. Social Media Management: Create, schedule, and publish posts across all university social media platforms. Engage with followers, respond to comments/messages, and interact with other relevant pages to increase visibility, community presence, and engagement. Video Production: Shoot, edit, and prepare short-form videos and reels for marketing campaigns, social media, and website use. Email Marketing: Prepare, refine, and schedule email campaigns, newsletters, and automated communication flows using university-approved email marketing platforms. Event Coordination: Support the planning, promotion, and on-site execution of university events, including open houses, student recruitment activities, and faculty/staff events. Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice. MINIMUM EDUCATION, SKILLS AND ABILITY REQUIRED 1–3 years of marketing experience, preferably in higher education or a related sector. Excellent proficiency in Canva (required). Proficiency in video editing (required). Demonstrated experience with social media content creation, scheduling, and community engagement. Experience with email marketing platforms (e.g. Mailchimp, Constant Contact, or similar). Excellent written and verbal communication skills. Excellent proficiency in managing social media platforms and content development. Strong understanding of Branding and Communications. Basic graphic design skills Ability to manage multiple projects and deadlines in a fast-paced environment. Strong creativity, attention to detail, and desire to innovate. Portfolio, cover letter, and resume required for consideration. Three letters of recommendation preferred. PHYSICAL REQUIREMENTS The physical demands listed are representative of those that must be met by an employee to successfully perform the essential functions of the job. While performing the duties of this job, the employee is regularly required to stand, walk, sit; use hands for clerical duties and keyboarding. The employee is occasionally required to reach with hands and arms; stoop and kneel. The employee must regularly lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus. Acute hearing is necessary for telephone and in-person communication with callers and assisting students, and visual acuity sufficient to read a computer screen and paper documents. BENEFIT SUMMARY Salary will be commensurate with experience and internal equity. Benefits include a comprehensive health and wellness plan, a tuition remission program for employee, spouse, and dependent children, a 401K retirement plan, and a personal time off (PTO) plan. Employment is contingent upon successful completion and clearance of a background check and employment verification. #J-18808-Ljbffr