Social Media Manager

Location: Long Beach California

About Zwift:

Zwift is the fitness company born from gaming where play meets performance. Were a team of dedicated fitness enthusiasts experienced video game developers and disruptive thinkers. Play is in our DNA and we know that fun fuels results!

At Zwift we not only develop immersive gaming experiences but also innovative hardware solutions. Our app seamlessly connects wirelessly to exercise equipment including bike trainers treadmills and more transforming your real-world effort into virtual achievements.

Utilizing massively multiplayer online gaming technology we create rich 3D worlds ripe for exploration. Join thousands of cyclists and runners in immersive playgrounds like London New York and Paris as well as our very own Watopia.

From friendly races to social rides and structured training programs Zwift unites a diverse community in pursuit of a more fun immersive and social fitness experience. Join us as we revolutionize fitness through the power of play!

About the role and about You:

Were looking for a culturally fluent highly creative Social Media Manager to help identify and bring to life the unexpected opportunities that keep Zwift at the center of cycling and close to our community.

Youll focus on scouting opportunities at the intersection of cycling culture fandom and community for social-led campaigns and communications. Youll be deeply tapped into all aspects of the Zwift community and what it cares about from what they are watching sharing obsessing over as well as identifying the creators behaviors and emerging moments where Zwift has a creditable reason to play a role.

Youll work closely with the broader Social team within the marketing group including Brand PR Content and Partnerships and other functions to help Zwift show up in ways that feel community-first culturally relevant and unmistakably Zwift.

What youll do:

• Build and lead organic social strategy rooted in audience behavior that supports brand product and community goals.
• Develop campaigns and content ideas from ideas through execution tailored to each platform from quick-turn posts to major launches and larger community stunts and partnerships
• Write briefs and partner with creative brand product PR and sports marketing teammates to bring ideas to life.
• Set the tone of community engagement and identify ways to incorporate our audience into the story.
• Track performance share clear insights and turn what you learn into stronger creative and smarter plans shaping and recommending where the team should iterate invest or take bigger swings.
• Raise the quality of social thinking across the organization bringing a clear point of view on where Zwift should or shouldnt participate balancing cultural relevance with brand fit and potential impact.
• Optimize our creator program onboarding and content production workflows.
• Scout emerging creators communities behaviors conversations and cultural moments turning the strongest signals into opportunities that expand how and where Zwift shows up across social.

What were looking for:

• 3-5 years of experience managing social media channels for a culture-first lifestyle brand cultural marketing creator marketing community management or a related field.
• Genuine curiosity about online communities why and how people engage with brands with a strong instinct for whats gaining momentum before it becomes obvious.
• A track record of building social campaigns that connect ideas to measurable results.
• Excellent communicator with the ability to clearly articulate the cultural insight creative idea and business rationale behind a recommendation.
• Excellent writing and editing skills with a feel for voice timing and platform behavior.
• Confidence in interpreting performance data and using it to make creative decisions.
• Experience managing complex calendars multiple stakeholders and tight timelines.
• A knack for spotting an idea early and knowing when to move fast.
• Deep understanding of what goes into creator management from onboarding and relationship management to content production and final delivery.
• Strong judgement and the ability to give useful specific feedback.
• A collaborative leadership style that helps teams move from ideas to finished work.
• In touch with platform updates cultural trends and emerging formats with good judgement about what fits our brand.

Bonus points:

• Familiarity with paid social and how organic creative can inform broader campaigns.
• Experience with fitness sports gaming or other passionate communities.

If Zwift determines in any stage of our interviews that any AI tools are being used without disclosure or citation your candidacy will be disqualified.

For All US Based Full-Time Positions:

The base salary for this position ranges between . The base salary will be based on a number of factors including the role offered the individuals job-related knowledge skills qualifications and geographic addition to base salary Zwift is proud to offer a comprehensive and competitive benefits package for all eligible employees which also includes performance bonuses equity and a full range of medical financial and other perks and benefits.

How to stand out among the rest:

Your resume/CV is enough to show off your skills accomplishments and experience. However if you choose to include a cover letter introducing us to your awesome personality we will read that too.

We strongly believe that different backgrounds and ideas are a competitive advantage; we hire candidates of any race color ancestry religion sex national origin sexual orientation gender identity age marital or family status disability Veteran status and any other status. Zwift is proud to be an Equal Opportunity Employer. If you have a disability or special need that requires accommodation please let us know by emailing .

Zwift Inc. is an Equal Opportunity Employer.

Required Experience:

IC