VP Marketing

About PDQ PDQ, founded in Salt Lake City, UT, USA, makes device management simple, secure, andPrettyDamnQuick. IT teams use our products to reduce complexity, improve efficiency, and enhance control in their unique environments. We are backed by TA Associates and Berkshire Partners, top-tier global private equity firms. Our Core Values: Honesty: You communicate transparently and build trust through your actions. Ownership: You take responsibility for outcomes and follow through on commitments. Collaboration: You value diverse perspectives and work effectively across teams. Improvement: You actively seek opportunities to learn, grow, and innovate. Location Remote: This position is open to candidates residing in any of PDQ's open states: AR, AZ, CO, CT, FL, GA, ID, IL, IN, KY, MD, MI, MN, MO, NC, NH, OK, OR, TN, TX, UT, VA, WA, WI. About the role: As VP of Marketing and as part of PDQ's executive leadership team, you will lead PDQ's marketing organization and help craft and execute the company's overall marketing strategy. Team culture, leadership, goal and timeline planning, budget management, and internal/external communication are integral to the daily duties associated with the role. You will operate in tandem with cross-functional teams in product, sales, revenue operations, engineering, finance, and customer success to deliver exceptional end-to-end customer experiences that translate into strong revenue growth. Why this role matters: PDQ has a loyal, high-intent customer base built on product-led growth, and we are now expanding into the mid-market while articulating an increasingly powerful AI-driven product story. Marketing is the engine that connects those two things: bringing the right message to the right buyers and translating product momentum into pipeline and revenue. This VP will set the strategic direction for how the world sees PDQ: defining our positioning, shaping our narrative, and building the go-to-market motion that carries us into our next stage of growth. How you might spend your day: Leading Marketing Strategy: Developing and refining the overall marketing strategy, aligning it with PDQ's goals and vision, and overseeing its successful implementation across various marketing channels. Analyzing Data, Metrics, & Opportunities: Accountable for tracking and optimizing core SaaS metrics like CAC payback, conversion rates, and marketing-driven ARR. You will use data not just to evaluate performance, but as a diagnostic engine to spot hidden growth levers, optimize initiatives, and predict market opportunities. Collaborating with Cross-functional Teams: Working closely with product management, sales, and other departments to ensure seamless alignment of marketing efforts with product launches, sales strategies, and company-wide initiatives. Managing Marketing Teams: Providing mentorship, guidance, and support to marketing teams, fostering a collaborative, engaging, and inclusive environment. Nurturing Product-Led Growth (PLG): Continuous ownership of our self-serve engine - leveraging PLG methodologies to maximize user acquisition, activation, and retention, while keeping customer acquisition cost (CAC) highly efficient. Driving Mid-Market Expansion & AI Storytelling: Crafting and executing the marketing strategy to accelerate PDQ into the mid-market space. You will define the positioning, messaging, and funnel mechanics required to attract larger organizations, while compellingly articulating the value of PDQ's evolving product story, specifically our integration of advanced AI capabilities. We're looking for people who have: Must Have: Accomplished marketing professional with several years of experience in senior marketing roles, ideally in the tech industry, with a proven track record of developing and executing innovative marketing strategies that drive business growth. Strong analytical mindset with proficiency in using data to inform marketing decisions, including working with SaaS metrics such as CAC payback, conversion rates, and marketing-driven ARR. Deep understanding of Product-Led Growth (PLG) methodologies with demonstrated ability to harness its principles to achieve scalable and sustainable growth for a tech product or service. Exceptional communication and interpersonal skills with proven ability to collaborate effectively across cross-functional teams including product, sales, revenue operations, engineering, finance, and customer success. Experience leading and mentoring marketing teams in a high-growth SaaS or tech environment. Nice to Have: Experience marketing to IT professionals or in the IT management/endpoint management software space. Demonstrated experience crafting AI product narratives and positioning for technical audiences. Prior experience scaling a SaaS company from SMB into the mid-market segment. Experience working within a PE-backed company or high-growth environment where marketing has direct accountability to revenue outcomes. Who you are: Experienced Marketing Leader: You are an accomplished marketing professional with several years of experience in senior marketing roles, ideally in the tech industry. Your proven track record includes successful development and execution of innovative marketing strategies that drive business growth. Quantitative and Data-Driven: You possess a strong analytical mindset and are proficient in using data to inform marketing decisions. You are comfortable working with metrics, conducting in-depth analysis, and translating insights into actionable plans to optimize marketing performance. Product-Led Growth Expertise: You have a deep understanding of Product-Led Growth (PLG) methodologies and #J-18808-Ljbffr