Digital Marketing Specialist

What Youll Do

As a Franchise Digital Marketing Specialist youll support Champions restaurant food and beverage clients with B2B digital marketing lead generation and lead qualification for the purpose of selling franchise opportunities to prospective franchisees entrepreneurs and investors.

Responsibilities include:

• Supporting results-oriented digital marketing campaigns across paid media channels (paid social programmatic display and paid search) to generate franchise sales leads drive awareness and grow brand pipelines.
• Making outbound sales calls to prospects generated from marketing campaigns for prequalification purposes prior to client coordination.
• Assisting with ad account optimizations campaign builds and restructures related to franchise client activity.
• Supporting client services through reporting analysis lead tracking and quality assurance.
• Managing daily digital marketing tasks: budget pacing bid optimization ad copy testing keyword management and franchise development lead qualification.
• Providing recommendations for messaging creative keyword audience and tactic testing to maximize lead generation results.
• Assisting with organic franchise development content strategy and execution.

Requirements

• Bachelors degree in Marketing Business or related field.
• 25 years experience running paid media campaigns preferably in lead generation marketing.
• Agency experience is preferred.
• Hospitality/restaurant industry experience is also a plus.

The Ideal Candidate

• Knowledgeable in creating editing and optimizing multi-channel digital ad campaigns including Google Ads Meta Ads LinkedIn Ads and beyond focused on performance and lead generation.
• Outbound sales experience and comfortable communicating with clients and sales prospects.
• Understanding of audience targeting and remarketing within LinkedIn and Meta paid campaigns.
• Knowledge of multi-channel media planning and strategy.
• Strong proficiency in Microsoft Office (especially Excel) and/or Google Data Studio.
• Familiarity with Google Tag Manager Canva and Zapier is a plus.

Skill Set

• Drive & Discipline ability to juggle multiple projects in a fast-paced environment while delivering high-quality on-time results.
• Detail-Oriented Excellence dedicated to precision and delivering quality work every time ensuring campaigns and client deliverables meet the highest standards.
• Growth Mindset always looking for ways to improve results processes and client success.
• Communication strong ability to present insights and recommendations clearly to both internal teams and franchisor clients.

Required Experience:

IC