Product Owner - Marketing Technology (GenStudio Highly Preferred)

Product Owner – Marketing Technology

Blue Acorn iCi is looking for a Product Owner – Marketing Technology (GenStudio Highly Preferred) to lead complex, hands-on customer engagements for Adobe GenStudio for Performance Marketing —Adobe's GenAI-first application that enables marketers to plan, create, activate, and measure on-brand, high-performing campaigns across paid media, social, and email.

In this role, you sit at the intersection of customer strategy, AI-powered marketing, and product engineering. You will partner with strategic customers ("design partners") to:

• Stand up GenStudio as part of their content supply chain
• Run pilots and early production use cases
• Capture feedback that directly shapes the product roadmap

You're part consultant, part program manager, part product translator—embedded with customers but tightly connected to Adobe's product and engineering teams.

Lead Forward-Deployed Customer Engagements

• Own end-to-end engagement delivery for strategic GenStudio for Performance Marketing customers (pilot, rollout, and early scale).
• Define scope, timelines, and success criteria (KPIs, adoption metrics, business outcomes) for each engagement.
• Manage cross-functional workstreams across: Marketing & creative stakeholders, IT/MarTech teams, Adobe product, engineering, Customer Success, and Ultimate Success resources.

Orchestrate Onboarding and AI-Driven Adoption

• Drive GenStudio onboarding: environment access, roles, permissions, and initial configuration.
• Coordinate GenStudio Activation activities, including: Marketing Foundation Setup (Brand / Products / Personas), Template conversion (ad/email designs to GenStudio-compatible templates), Initial campaign experience creation & activation.
• Build and execute adoption programs: training plans, office hours, and embedded coaching for performance marketers and creatives.

Translate Customer Use Cases into GenStudio Solutions

• Work with customer marketing and data teams to identify high-value performance marketing use cases (e.g., evergreen campaign refresh, localization, variant testing, lower-priority brand support).
• Map those use cases to GenStudio capabilities: Brands, products, personas and guidelines, Templates and content hub, Experiences and variants, Insights and activation.
• Design execution playbooks and workflows that fit into existing campaign processes and tech stack (AEM, Journey Optimizer, Campaign, ad platforms, etc.).

Act as the Field Voice into Product & Engineering

• Capture structured feedback on: Feature gaps and roadmap dependencies, Usability findings, workflow friction, and data/activation challenges, AI performance from a marketer's perspective (quality, controllability, guardrails).
• Partner with Product Management and Engineering to: Prioritize issues and enhancements, Support early access/beta features with your customers, Validate new capabilities and share back learnings at scale (e.g., via KTs, runbooks, or internal enablement sessions).

Own Program Health, Governance, and Value Realization

• Run regular steering and working sessions with customer stakeholders.
• Maintain and communicate Value Realization Hypothesis for each engagement.
• Track and report on: Adoption: active users, campaigns, generated variants, templates used, Performance: campaign lift, speed-to-launch improvements, operational efficiencies, Risk & mitigation: dependencies, open issues, alignment with customer programs (e.g., seasonal campaigns, product launches).

Engagement / Program Leadership

• 5–8+ years in engagement management, consulting, or program management for enterprise SaaS, digital marketing, or martech.
• Demonstrated success running multi-workstream customer programs with executive visibility.

Marketing & AI Domain Knowledge

• Strong understanding of performance marketing (paid social, display, email) and metrics (CTR, CPC, CPA, ROAS, conversions).
• Experience with generative AI or marketing AI tools (creative generation, variation testing, or personalization).

Customer-Facing Consulting Skills

• Excellent communication and facilitation skills; comfortable with C-level updates and practitioner-level working sessions.
• Ability to translate between marketing language and product/engineering language.

Technical & Product Aptitude

• Experience using Adobe Express for creating digital experiences.
• Familiarity with modern digital marketing stacks (ad platforms like Meta, LinkedIn; CDPs; campaign tools; AEM or other DAMs).
• Familiarity with Adobe Creative Cloud tools including Photoshop, InDesign.
• Comfortable working with product and engineering teams on topics such as data flows, template requirements, and integrations (no deep coding required, but strong technical literacy is expected).

Change Management & Adoption

• Experience designing and leading adoption programs (training, enablement, governance).
• Proven record of driving behavior change and tool adoption in marketing or sales organizations.

Preferred Qualifications/Education

• Experience with Adobe Experience Cloud (AEM, Journey Optimizer, Campaign, Analytics) or similar enterprise platforms.
• Prior experience in a forward-deployed or customer-zero role (e.g., working closely with engineering on early-stage products).
• Background in consulting, digital agency, or marketing operations.
• Exposure to Success Accelerators, Ultimate Success, or equivalent advisory offerings.

What Success Looks Like

• Strategic customers achieve fast time-to-first-value: live GenStudio campaigns within agreed timelines, with measurable uplift.
• GenStudio for Performance Marketing becomes embedded in day-to-day campaign workflows for your accounts.
• Product and engineering teams rely on you as a trusted field partner, informed by real customer data and use cases.
• Playbooks, patterns, and learnings from your engagements are reusable across regions, verticals, and future customers.

The base salary range for this position is $110,000 – $150,000 annually. Actual compensation may vary depending on experience, qualifications, geographic location, and other job-related factors.

About Blue Acorn iCi

Blue Acorn iCi, a business unit of Infosys Nova Holdings, LLC, is a digital experience partner helping global brands design, build, and optimize the future of customer engagement. We blend data, design, and technology to deliver connected commerce and content solutions that drive measurable results.

Specializing in the Adobe Experience Cloud, we provide end-to-end services across commerce, content, analytics, and customer insights. Backed by Infosys, we're growing fast—and we're looking for exceptional talent to grow with us.

Our teams work at the intersection of strategy and execution—solving complex challenges for industry leaders in healthcare, retail, manufacturing, and beyond. From large-scale digital transformation programs to platform implementations and ongoing optimization, we bring deep expertise and a collaborative mindset to every engagement.

Why Join Us?

Blue Acorn iCi is a place for curious thinkers, smart builders, and digital pioneers. We're more than a consultancy—we're a team of innovators helping the world's top brands shape the future of digital.

Here, you won't just contribute to a project—you'll drive meaningful outcomes, collaborate with cross-disciplinary teams, and grow your skills in a high-impact, high-growth environment. We believe great work starts with great people, and we're committed to creating a culture where talent thrives, ideas spark change, and results speak for themselves.

If you're ready to push boundaries, deliver real value, and help shape the next generation of digital experiences—this is your place.

***For US based roles, candidates must have unrestricted authorization to work in the United States without the need for employer sponsorship now or in the future. Infosys Nova Holdings, LLC does not provide immigration or visa sponsorship for this position (including H4 EAD, H‑1B, OPT, CPT, TN, O‑1, E‑3, or J‑1 visas).***

Full Time, Non-Temporary Employees enjoy a competitive benefits package that includes medical, dental and vision insurance, life insurance, disability, paid time off, 401(k), and more!

Blue Acorn iCi is an equal opportunity