MARKETING SPECIALIST

Summary Click on "Learn more about this agency" button below for IMPORTANT additional information. The primary purpose of this position is to secure media coverage and publicity for Air Force and Space Force initiatives across various media outlets, requiring excellent communication, media relations, and storytelling skills, and a preference for collaborative environments. Responsibilities Organizes and executes the activities of Department of the Air Force (DAF) earned and organic media, ensuring that all content and marketing activities comply with legal and regulatory requirements and meet customer needs. Responsible for news media operations, social media activities, internal (command) information, civic outreach, congressional relations, visual information, communication planning and assessment, contingency/crisis response, and resource management. Serves as a strategic communications professional responsible for developing and executing comprehensive media outreach campaigns to provide and secure high-quality coverage and publicity for DAF messages and initiatives across traditional, digital, and emerging media platforms. Represents the organization with a variety of councils, boards, working groups, and panels inside and outside the agency. Serves as a strategic communications adviser to Marketing leadership, playing a critical role in policy formulation by analyzing and advising on potential public and media reactions to imagery, proposed policies, plans, and organizational actions while developing and evaluating comprehensive communication strategies, goals, objectives, and supporting materials. Requirements Conditions of Employment Qualifications In order to qualify, you must meet the specialized experience requirements described in the Office of Personnel Management (OPM) Qualification Standards for General Schedule Positions, Administrative and Management Positions. SPECIALIZED EXPERIENCE: Applicants must have at least one year of specialized experience equivalent to the GS-11 level (or other equivalent pay systems) in federal service which equipped the applicant with the particular knowledge, skills and abilities (KSA's) to perform successfully the duties of the position being filled. Specialized experience is experience which includes securing media coverage and publicity for initiatives across various media outlets, requiring excellent communication, media relations, and storytelling skills, and a preference for collaborative environments; collaborate with partners to execute media relations strategies and to evaluate opportunities for new and non-traditional media spaces and managing social media program, as well as emerging mediums. To view qualification requirements, click on the following link: KNOWLEDGE, SKILLS AND ABILITIES (KSAs): Your qualifications will be evaluated on the basis of your level of knowledge, skills, abilities and/or competencies in the following areas: Knowledge of communication concepts, principles, policies, practices, methods, applications, techniques, standards, and trends applicable to researching, planning, developing, coordinating, leading, and evaluating broad Public Affairs and visual information programs and requirements, strategies, and assets to perform the mission. Knowledge of safety and security regulations, practices, and procedures. Knowledge of the methods, concepts, and techniques to develop, research, analyze, and evaluate written materials and visual information products to effectively prepare communication products on matters of importance while representing a wide variety of organizations and viewpoints. Skill in gathering, evaluating, and interpreting data sufficient to arrive at valid conclusions and to offer meaningful recommendations. Ability to plan, organize, and direct the functions and mentor, motivate, and appraise the staff of an organization. Ability to communicate both orally and in writing. PART-TIME OR UNPAID EXPERIENCE: Credit will be given for appropriate unpaid and or part-time work. You must clearly identify the duties and responsibilities in each position held and the total number of hours per week. VOLUNTEER WORK EXPERIENCE: Refers to paid and unpaid experience, including volunteer work done through National Service Programs (i.e., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community; student and social). Volunteer work helps build critical competencies, knowledge and skills that can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience. Education Additional Information Interagency Career Transition Assistance Program (ICTAP): For information on how to apply as an ICTAP eligible click here. To be well-qualified and exercise selection priority for this vacancy, displaced Federal employees must be rated in the "Highly Qualified" or "Best Qualified" Category on the rating criteria for this vacancy. You must submit a copy of the agency notice, your most recent performance rating, and your most recent SF-50 noting position, grade level, and duty location. Employed Annuitants (Reemployed Annuitants): Applicants in receipt of an annuity based on civilian employment in the Federal Service are subject to the DoD Policy on The Employment of Annuitants. Click here for more information. Military Spouse Preference (MSP) Eligible: MSP applicants, if determined best qualified, must be selected, and placed at the highest grade for which they applied. You must include a completed copy of the DD Form 3145-4, Military Spouse PPP Self-Certification Checklist dated within 30 days along with the documents identified on the checklist to verify your eligibility for MSP. Click here to obtain/download a copy of the DD Form 3145-4, Military Spouse PPP Self-Certification Checklist. Priority Placement Program (PPP) Applicant Eligible: PPP Applicants, if determined well qualified and selected, will be placed at the at the full performance level. You must include the applicable completed copy of the PPP Self-Certification Checklist dated within 30 days along with the documents identified on the checklist to verify your eligibility as a PPP Applicant. Click here to obtain/download a copy of the applicable PPP Self-Certification Checklist (DD3145-1 through DD3145-4, select the appropriate checklist for your claimed preference). To determine the applicable PPP Self-Certification Checklist required to substantiate the eligibilities you are claiming, refer to the AF Civilian Employment Eligibility Guide located in the Required Documents section of this vacancy announcement. Disabled veteran leave is available to a Federal employee hired on/after 5 Nov 2016, who is a veteran with a service-connected disability rating of 30% or more. For more information, click here. If you have questions regarding this announcement and have hearing or speech difficulties click here. For information on veteran's preference click here. 120-DAY COMPETITIVE CERTIFICATE: This vacancy announcement may be used to fill like vacancies for 120-days from the closing date. Applicants may be referred for consideration as/if additional vacancies occur during this period.