VP of Marketing

A leader in the DTC ecommerce industry is hiring a VP of Marketing in Richmond, VA for a full time position, onsite 2 to 3 days a week. VP of Marketing Perks: Meaningful performance bonus tied to company growth Health benefits, 401(k), and standard company benefits Hybrid schedule, with 2 to 3 days a week in the Richmond office Reports directly to the Founder/COO of a fast-growing, founder-led brand Opportunity to build the marketing function behind a $20M to $30M+ growth plan VP of Marketing Requirements: Senior marketing leadership experience in a high-growth DTC ecommerce brand Track record of scaling revenue and marketing sophistication, ideally through $15M to $30M+ or as a leader in a $30M to $50M business Deep fluency in digital advertising, with the ability to lead strategy and own the mechanics, not just manage agencies Strong analytical instincts, with the ability to diagnose problems and act quickly Experience building teams, structure, and process VP of Marketing Responsibilities: Own the full marketing strategy, budget, forecasts, and scorecards against a $20M to $30M+ growth plan Lead paid strategy hands-on, including creative testing, audiences, and attribution, while improving MER, CAC, LTV, and profitability Build a lifecycle and retention program across email and SMS flows, segmentation, and creative testing Drive organic and brand growth through content, UGC, creators, and community, and scale Amazon and TikTok for the long term Hire and develop key roles and agency partners across lifecycle, paid, and creative About Profiles: An award-winning creative and marketing workforce solutions provider. Profiles places the highest caliber candidates in Fortune 500 companies and leading brands, nationwide. Our specialized recruiters represent an elite group of skilled professionals for contract, contract-to-hire, and direct hire positions. Profiles is headquartered in Baltimore, MD with a remote staff of entrepreneurial individuals across the nation. New job opportunities are listed daily – Profiles is dedicated to a long-term vision of diversity, equity, and inclusion. We understand that real change takes time, and we are committed to making sustained efforts that lead to lasting impact. Our long-term vision includes setting ambitious goals, tracking our progress, and remaining steadfast in our commitment to creating a more inclusive and equitable future.