Demand Generation, Senior Manager / Director

Role Description

As Demand Generation, Senior Manager / Director (US), you will build Simetrik's US demand engine from the ground up. The role is designed for the way enterprise CFOs, COOs, Controllers, and Heads of Payments actually buy in the US market: through trusted communities, executive conversations, named-account programs, and earned authority. Not through paid bids.

• Own the US field calendar, ABM and the Experience Club program.
• Manage PR and media relations, organic LinkedIn at the demand-gen layer, swag and direct mail motions, and the demand-gen surfaces of simetrik.com.
• Report to the Vice President of GTM Strategy with a dotted line to the COO.
• Operate as the player on the field, leveraging shared services and external agencies for execution leverage.

Success is measured by:

• Marketing-sourced pipeline (US).
• MQLs and MQL-to-SAO conversion.
• ABM account penetration.
• Event-sourced and event-influenced pipeline.
• Executive community engagement.

What is the impact and scope of this position?

• Set the annual US event calendar across industry events, owned events and webinars, conferences, and sponsorships.
• Build and run named-account programs for tier-1 US targets shoulder to shoulder with Sales.
• Stand up and run Simetrik's US executive community.
• Manage the US PR agency and own day-to-day media relations.
• Own the demand-gen layer of Simetrik's organic LinkedIn presence in the US.
• Build the Simetrik gifting strategy as a real ABM lever.
• Own the demand-gen surfaces of simetrik.com.
• Operate as the single point of accountability for US marketing-sourced pipeline.

Qualifications

• 7+ years in B2B demand generation, field marketing, ABM, or executive community programs in enterprise software, with at least 3 years in fintech, payments, banking, or enterprise finance software.
• Direct experience running ABM and field motions for an enterprise US ICP that buys at the CFO, COO, Controller, or Head of Payments level.
• Track record building and running an executive community from zero.
• Owned a tier-1 US conference presence end to end.
• Managed a US PR agency and tier-1 fintech or banking journalist relationships.
• Comfortable operating as a senior IC.
• Working knowledge of payments, banking operations, or financial controls.
• Bias for AI-native execution.
• Direct experience reporting US marketing-sourced pipeline to a VP, CRO, or COO.

Requirements

• Experience building demand from zero for a US-expansion chapter of a LATAM or EMEA-headquartered enterprise software company.
• Hands-on operator on LinkedIn at the demand-gen layer.
• Familiarity with the modern demand stack.
• Existing relationships with tier-1 fintech and banking journalists, executive community curators, or conference organizers in the US.

Benefits

• Equal opportunity employer.
• We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by applicable law.
• We are committed to building a team that reflects the diversity of the markets we serve.