Marketing Manager Cannabis Dispensary (NYC)

Join Urban Leaf, a premier cannabis dispensary in the heart of New York City, where we redefine the cannabis shopping experience! As the Marketing Manager, you will play a pivotal role in shaping our brand narrative and driving customer engagement. Your creativity and strategic mindset will help us connect with our community, ensuring that Urban Leaf remains the go-to destination for both first-time visitors and seasoned cannabis enthusiasts. Key responsibilities include developing and executing innovative marketing campaigns, managing social media presence, analyzing market trends, and collaborating with our team to enhance the customer experience. If youre passionate about cannabis culture and eager to make a meaningful impact in a dynamic environment, Urban Leaf is the place for you!

Salary

$23 - $25 USD per hour

Required Skills

• Minimum age of 21 years
• Proven experience in cannabis, retail, hospitality, lifestyle, or entertainment marketing preferred.
• Strong project management skills with the ability to multitask and meet deadlines
• Strong understanding of cannabis culture, consumer behavior, and NYC cannabis market trends.
• Self-motivated, highly organized, detail-oriented, and able to work flexible hours including evenings, weekends, and events when needed.

CRM & Lifecycle Marketing

• Manage SMS/email campaigns and loyalty automations in Alpine IQ.
• Build customer segments for targeting and promotions.
• Experience managing social media platforms including Instagram, TikTok, X, Facebook, LinkedIn, and Google Business.
• Must be highly active and creative on social media with the ability to create engaging daily content, stories, reels, and trend-driven campaigns.
• Experience planning and executing influencer collaborations, brand partnerships, and community engagement campaigns.
• Ability to host, organize, and coordinate in-store events, pop-ups, vendor activations, educational events, and promotional experiences.
• Comfortable being on camera, interacting with customers, vendors, influencers, and representing the brand publicly.
• Strong knowledge of social media growth strategies, analytics, engagement optimization, and content scheduling tools.
• Experience creating marketing calendars and managing campaign timelines across multiple platforms.
• Ability to create compliant, on-brand marketing materials for digital and print promotions.
• Proficiency in Canva required; Adobe Creative Suite, CapCut, or video editing experience is a plus.

Data & Reporting

• Pull weekly and monthly reports from Alpine IQ, Surfside, and POS dashboards.
• Organize campaign data into clear recaps that highlight performance and areas for improvement.
• Ability to analyze market data and consumer trends to inform marketing strategies
• Excellent communication and interpersonal skills to engage with diverse audiences

Graphic Design & Asset Creation

• Create compliant, on-brand visuals for email, SMS, signage, in-store menus, and promotions using Canva (Adobe Suite is a bonus).
• Maintain and update design templates for recurring campaigns.
• Support freelance designers by coordinating requests, timelines, and reviews when needed.
• Strong understanding of digital marketing strategies, including social media and content creation

Compliance Oversight

• Ensure all materials follow NYC cannabis marketing laws including age-gating, appropriate language, and restricted claims.
• Review digital and print content for accuracy and alignment with regulations (OCM guidance).

Project & Calendar Support

• Maintain a detailed marketing calendar (Asana or Notion).
• Support coordination across marketing vendors, team members, and departments to keep campaigns on track.
  
  

Desired Skills

• Experience in cannabis retail, lifestyle, hospitality, or entertainment marketing preferred.
• Strong understanding of social media trends, viral content, influencer collaborations, and audience engagement strategies.
• Experience growing Instagram, TikTok, and other social media platforms through consistent content creation and community interaction.
• Comfortable appearing on camera for reels, stories, interviews, live events, and promotional content.
• Strong networking skills with the ability to build relationships with brands, influencers, vendors, and local businesses.
• Experience organizing and hosting cannabis-related events, pop-ups, brand activations, and community outreach initiatives.
• Familiarity with SEO, SEM, paid social ads, and digital marketing best practices.
• Knowledge of cannabis products, culture, and New York cannabis marketing regulations.
• Creative mindset with the ability to develop innovative campaigns, promotions, and event concepts that drive customer engagement.
• Experience with photography, videography, editing apps, or content production is a strong plus.
• Ability to work collaboratively in a fast-paced, team-oriented environment.
• Strong organizational and time-management skills with the ability to manage multiple campaigns and deadlines simultaneously.
• Passion for branding, customer experience, nightlife, culture, music, fashion, and community-driven marketing.
• Self-starter mentality with a strong desire to grow the Urban Leaf brand presence both online and in-person.
• Join Urban Leaf and help create one of NYCs most recognized cannabis retail experiences through marketing, social media, events, and community engagement.

About Urban Leaf

Urban Leaf is more than just a dispensaryits a neighborhood staple and a trusted luxury cannabis destination in the heart of New York City. Conveniently located at 977 2nd Ave, just a short walk from Grand Central Station, Urban Leaf is the go-to spot when youre searching for a dispensary near me, weed shop NYC, or recreational dispensary Manhattan. We offer a welcoming space where everyone from curious first-timers to seasoned cannabis enthusiasts can explore premium products with confidence and ease.

At Urban Leaf, we believe the cannabis shopping experience should be approachable, informative, and laid-back. Whether youre picking up your usual or trying something new, our friendly and knowledgeable team is here to make your experience smooth and stress-free.

Our storefront combines a modern boutique feel with local personalitya NYC weed dispensary designed to feel like a community space, not a transaction. Whether youre visiting from out of town or youre a local looking for your new favorite cannabis store near me, weve got you covered.

Benefits

Equal opportunity employer

Urban Leaf is an Equal Opportunity Employer.

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