Paid Social Manager
Timeleft
Paid Social Manager
Timeleft is a social app that brings strangers together. We match people into groups of 6 and send them to restaurants, cafés, and bars for dinners, drinks, coffees, and runs. Every week, 150,000+ people use Timeleft across 200+ cities in 52 countries. We're 100 employees and growing fast.
Our product only works if people book. That makes paid social the engine: Meta, TikTok, YouTube, Snap — all live, all scaling, all competing for the next install and the next dinner. The Lead owns the strategy; we need someone in the cockpit every day making the accounts perform, bringing tests to the table, and pushing each platform harder. That's where you come in.
Key Responsibilities
- Run day-to-day performance across our paid social accounts. Ads Manager, campaign structure, budgets, bidding, creative rotation, kill rules
- Support scaling across Meta, TikTok, YouTube and Snapchat (+ others). Push each platform harder against the Lead's strategy and contribute to the exploration of what to open next
- Bring hypotheses and bets to the Lead. Not just execute the plan; help shape it
- Test structurally. Design tests, ship them, read the results, iterate. Never spray and pray
- Work with the creative strategist on creative bets. Persona-coded, hook-clear, format-native briefs to the Content Studio
- Bring AI into how you work. LLMs and automation to compress reporting, brief generation, keyword research, and repetitive tasks
- Weekly performance review with the Lead. Diagnose the numbers, name what changed, propose the next move
- Contribute to our operating playbook. If you find a better way to run something, write it down
About You
- Hands-on paid social operator , in Ads Manager every day in your current role. Not supervising, actually doing
- Deep Meta experience at material spend levels, ideally at a consumer subscription or consumer-app business
- Real depth on at least one of YouTube, TikTok, or Snapchat. Not "we tested it once". You have run these platforms as a primary channel and know what makes them work
- Process-oriented. You have a documented way of running your accounts and can explain it. You find and remove your own bottlenecks
- AI-native. LLMs and automation are part of how you already work. You can name three ways AI has compressed your workflow in the last six months
- Testing discipline. You can walk us through three tests you designed, ran, and drew a clear conclusion from
- Creative sensibility. You brief creative that lands. You know why a hook works and why a hook does not
- Collaborative. You bring your Lead into decisions, you push back when the strategy needs pushing back on, you do not operate in silence
- You bring bets. You do not just execute the brief; you have hypotheses and you want the room to test them
- Experience across funnels. App-install and web. You have run both and know where they behave differently.
What This Role Is Not
- Not a Lead role. The Lead owns strategy, the auction end to end, and the channel budget. You run the accounts against that strategy and bring bets into the mix
- Not a Meta-only role. You will be pushing TikTok, YouTube and Snap alongside Meta. If you only want to run Meta, this is not the seat
- Not a strategy-only role. You are hands-on in Ads Manager every day
- Not a people-management role. IC shape
What's In It For You
- Real scaling ground across Meta, TikTok, YouTube and Snap. All four are live; your job is to make them bigger
- Space to bring your own hypotheses and bets. You are not just executing a plan
- Close partnership with the creative strategist on where creative goes next
- A team that runs on evidence, not vibes. We optimise to truth, not platform-reported metrics
- Direct line to the Paid Social Lead and exposure to the wider marketing team
- Competitive base, equity, and standard Timeleft benefits, including the Timeleft dinners themselves
Expected Outcomes
At 3 months:
- You own day-to-day performance across the Meta account under the Lead's strategy
- You are contributing meaningfully to scale on TikTok, YouTube and Snap
- Your AI-augmented workflow is running: reporting, brief generation, and repetitive tasks are compressed
- Weekly performance readouts with the Lead are humming; you diagnose the numbers rather than narrating activity
- Creative briefs to the Content Studio are landing to spec
At 6 months:
- Material scale progression on at least one of TikTok, YouTube or Snap
- You are shipping structural tests weekly with documented learnings
- Hypotheses and bets you have brought to the Lead are landing in the roadmap
- The Lead can rely on you to run performance while they focus on the next thing
- The operating playbook for paid social has your fingerprints on it
Recruitment Process
- Introduction Interview (30 min) with Talent Acquisition Lead
- Business Interview (30 min) with Paid Social Lead. Deep dive on Meta experience, non-Meta channels, testing discipline, and AI use
- Case Study (take-home, ~3 hours) : a realistic Timeleft scenario across Meta and at least one non-Meta channel
- Final Interview - Case Study Debrief (60 min) with Paid Social Lead and VP Marketing
We might ask for references.
Vacancy posted 2 days ago
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