Marketing Director

AUTOSOL is hiring a Marketing Director to take full ownership of marketing strategy, campaigns, and brand evolution. This role combines creativity with data-driven decision-making to strengthen AUTOSOL’s position as a trusted leader in SCADA, edge data acquisition, and industrial automation software across oil & gas. This is a hands-on leadership role for a small, growing team. The Director will set strategy and also stay close enough to execution to keep active initiatives, including account-based marketing (ABM) and retargeting build-out, MQL/SQL lead definition and implementation, and a calendar of 20+ annual events, including AUTOSOL’s Users Group meeting, moving without stalling. A core part of this role is building the team’s product and technical fluency so marketing can operate proactively rather than reactively. Primary Responsibilities Strategic Leadership Develop and own the annual marketing plan, ensuring alignment with company growth and sales objectives. Define KPIs to measure campaign effectiveness, ROI, and lead generation. Partner with Business Development, Sales, Product Development, and Engineering to ensure marketing initiatives directly support pipeline development. Manage and allocate the marketing budget, providing performance insights and recommendations for leadership. Own the transition of marketing from a reactive, request-driven function to a proactive one that sets direction rather than waiting on it. Digital Marketing & Lead Generation Lead AUTOSOL’s SEO/AEO and digital growth strategy, optimizing traffic, engagement, and conversions. Oversee HubSpot campaign architecture, including segmentation, automation workflows, and lead scoring. Own strategy for account-based marketing (ABM) and retargeting programs, a current priority initiative, translating strategy into briefs the team executes against. Lead completion of AUTOSOL’s MQL/SQL lead definitions and their implementation across HubSpot and the sales process. Maintain a clean lead handoff between HubSpot (Marketing) and Salesforce (Sales), ensuring the two systems stay accurately synced and lead status is trustworthy on both sides. Direct multi-channel lead generation programs (paid search, LinkedIn ads, webinars, and email). Analyze campaign results and use data to guide future investment and priorities. Collaborate with external vendors or agencies as needed to expand reach or accelerate initiatives. Content Strategy & Brand Storytelling Develop and implement a content strategy showcasing AUTOSOL’s thought leadership through blogs, videos, webinars, and customer success stories. Own go-to-market strategy for AUTOSOL Academy training programs (Geo SCADA Basic and Advanced, ACM, eACM, and MQTT 101, as well as other products as released), including positioning AUTOSOL’s status as a certified Schneider Electric training partner. Guide consistent messaging and voice across all channels, website, campaigns, and partner communications. Oversee production of multimedia content, including technical videos, podcasts, graphics, and collateral. Work closely with executive leadership to refine brand positioning in energy. Website & Analytics Lead ongoing website strategy, ensuring it evolves as a core lead generation and brand engagement tool. Manage SEO/AEO and performance metrics using tools such as GA4, SEMrush, and HubSpot. Establish and maintain marketing dashboards summarizing web, social, and campaign performance. Partner with internal teams to continuously improve user experience, SEO/AEO rankings, and conversion funnels. Conference & Partner Marketing Develop and own AUTOSOL’s conference and event strategy (20+ marketing events annually), identifying which events AUTOSOL will attend or sponsor. Plan and execute AUTOSOL’s annual Users Group meeting, coordinating agenda content with Product and Support teams, managing attendee communications, and overseeing on-site logistics and post-event follow-up. Ensure strong alignment between event participation and sales/lead generation goals. Oversee booth design, messaging, and campaign tie-ins for each event. Assign on-site roles across the marketing team and ensure post-event reporting and follow-up are completed. Collaborate with strategic partners, including Schneider Electric and Emerson, for joint marketing, sponsorships, and co-branded content. Attend key events where strategic relationships or business development opportunities exist (25-40% travel). Team Leadership & Collaboration Manage and mentor the marketing team. Build the team’s product and technical fluency (SCADA, EFM, and protocol-level knowledge) so they can speak to AUTOSOL’s offerings and operate proactively rather than reactively. Maintain a clear meeting cadence, daily check-ins, weekly leadership updates, and biweekly sales syncs, so nothing falls through the cracks during the transition into this role. Create clarity and structure through project timelines and progress reviews. Foster creativity and accountability within the team while maintaining high quality and attention to detail. Collaborate cross-functionally to ensure all marketing efforts reflect AUTOSOL’s values, expertise, and commitment to customers. Key Performance Indicators (KPIs) Marketing Qualified Leads (MQLs) generated per quarter Completion and adoption of MQL/SQL lead definitions across marketing and sales ABM and retargeting program launch and performance Website traffic growth and conversion rates Campaign ROI and cost per lead Brand visibility metrics (social engagement, webinar attendance, partner participation) Timely delivery and execution of campaigns, conferences, and the annual Users Group meeting Qualifications Bachelor’s degree in Marketing, Communications, or Business; advanced degree preferred. 8+ years of marketing experience, including 3+ years in a leadership role. Demonstrated expertise in SEO/AEO, digital marketing, and content strategy (industrial B2B experience preferred). Strong hands-on proficiency with HubSpot required; familiarity with Salesforce is a plus, since Sales operates in Salesforce and the two systems are kept in sync. Comfortable working hands-on inside marketing systems (workflows, lead scoring, campaign build) in addition to setting strategy, this is a lean team and the role is not purely hands-off. Strong understanding of lead generation and nurturing strategies for long sales cycles. Excellent leadership, project management, and communication skills. Ability to manage competing priorities in a fast‑paced, collaborative environment. Location Houston, Texas. Job Type Full Time Full Benefits About The Company AUTOSOL is a Houston-based company focused on remote data communications software and hardware products. Our cutting-edge products and designs have provided almost 40 years of continuous growth in the field of automation for oil & gas. We are located in the Clear Lake area of Houston. We provide a structured, hands‑on, agile environment while promoting an independent kind of creativity, along with highly competitive salaries, comprehensive health plans, matching 401(k), and profit sharing, among other benefits. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. #J-18808-Ljbffr