Assoc. VP, Content & Creative

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Associate Vice President Content & Creative

Department: Marketing Communications & Digital
Reports to: Vice President Brand & Creative Services

Position Summary

The Associate Vice President Content & Creative will lead a high-performing creative organization responsible for social media content design videography photography copywriting and influencer marketing across the University of Miamis academic enterprise health system and athletics program. This role will drive the development of engaging high-volume content tailored for diverse audiences and channels while ensuring quality brand consistency and measurable impact.

The AVP will also oversee strategic partnerships and sponsorship initiatives that advance institutional priorities expand brand visibility and drive audience engagementserving as the senior lead for select partnerships across the enterprise portfolio.

The AVP will be a forward-thinking innovative leader adept at managing a high-volume team while leveraging emerging technologiesincluding AI-enabled tools for content creation personalization and workflow automationto scale creative output drive operational efficiency and innovate in storytelling.

Key Responsibilities

Creative Leadership

• Oversee social media content design video photography copywriting and influencer marketing ensuring a consistent and compelling brand voice across all platforms.
• Direct a fast-paced high-volume creative shop producing content for multiple channels adapting storytelling to diverse audiences and formats at scale.
• Ensure all creative assets and outputs reflect the Universitys brand standards maintaining excellence while enabling innovation.

Social Media & Influencer Strategy

• Lead the Universitys social media and influencer marketing teams driving strategy content development and meaningful community engagement across all major platforms.
• Build and manage an influencer program that strengthens brand reach cultivates authentic partnerships and engages key audiences in meaningful ways.

Strategic Partnerships

• Lead strategic partnerships and sponsorship initiatives that advance institutional priorities expand brand visibility and drive audience engagement.
• Serve as the senior lead for select partnerships across the enterprise portfolio including relationships spanning the academic enterprise health system and athletics.

AI & Technology Integration

• Champion the use of AI and other advanced creative technologies to streamline production enable personalization drive operational efficiencies and enhance creative quality.

Cross-Enterprise Impact

• Drive content strategies that amplify institutional priorities across the academic enterprise health system and athletics ensuring alignment with broader brand and organizational goals.

Talent Development

• Build inspire and manage a multidisciplinary creative team fostering a culture of innovation accountability continuous learning and mentorship.

Measurement & Impact

• Develop KPIs and measurement frameworks to evaluate content social influencer and partnership performance using data to optimize output and demonstrate ROI.

Qualifications

• 15 years of experience in content creation creative strategy and social-first storytelling with a proven track record of managing large high-volume multidisciplinary teams.
• Demonstrated success developing and executing strategic multi-channel content for diverse audiences across the academic healthcare or athletics sectors.
• Experience building and managing strategic partnerships influencer collaborations and integrated brand sponsorship campaigns across multiple platforms.
• Strong understanding of AI tools and technologies in creative production with experience integrating them into workflows or leading teams who do.
• Exceptional portfolio showcasing creativity innovation and impact across multiple mediums (social video design copy) and the ability to integrate brand storytelling with sponsorship objectives into cohesive multi-channel campaigns.
• Proven ability to balance creativity with strategic objectives ensuring content drives measurable results.
• Strong collaboration and leadership skills; ability to inspire mentor and develop creative talent.
• Sports experience strongly preferred.
• Bachelors degree required.

The University of Miami offers competitive salaries and a comprehensive benefits package including medical dental tuition remission and more.

UHealth-University of Miami Health System South Floridas only university-based health system provides leading-edge patient care powered by the ground breaking research and medical education at the Miller School of Medicine. As an academic medical center we are proud to serve South Florida Latin America and the Caribbean. Our physicians represent more than 100 specialties and sub-specialties and have more than one million patient encounters each year. Our tradition of excellence has earned worldwide recognition for outstanding teaching research and patient care. Were the challenge youve been looking for.

The University of Miami is an Equal Opportunity Employer. Applicants and employees are protected from discrimination based on certain categories protected by Federal law.

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