Google Analytics Specialist

Google Analytics Specialist

Apex Systems combines with parent company On Assignment to make it the 2nd largest IT staffing agency in the country. Apex has an opportunity for a Google Analytics Specialist for a client in Skillman, NJ (100% REMOTE). Here are the details:

Position: Google Analytics Specialist

Location: Skillman, NJ - REMOTE MUST WORK EST HOURS

Rate: Negotiable

Duration: 6+ Month W2 Rolling Contract

The GA Specialist will act as the hands on Google Analytics Engineer as well as the technical liaison for our web analytics administration, implementation, and strategy. The individual will work closely with Consumer Health Digital Experience team to design, integrate, develop, and validate Analytics data for our Google Analytics/Google 360 platform.

Responsibilities

- Work with multiple teams (web/app development, digital marketing, and data analytics) across the organization to identify tagging/marketing pixel requirement

- Own the design, implementation, QA, monitoring tracking, auditing, and troubleshooting of website/mobile app tagging and marketing pixels in Google Tag Manager and Google Analytics

- Responsible for the data quality of web analytics data collected

- Establish, maintain, and update tagging/marketing pixel implementation standard to ensure consistency across multiple different websites, mobile applications as well as integration with 3rd party tools and technologies

- Assist with transition to newer version of web analytics technology such as GA4 and Facebook Conversions API

Administration of multiple web analytics accounts, properties, user management, dashboards, and reports for Consumer Health NA portfolio

- Assist in the planning, design and building of data analytics suite in Google Analytics/UA/360 to setup properties for a portfolio of web products, including websites (SharePoint and Drupal), and other digital properties.

- Apply proper campaign tracking parameters to campaigns’ URLs to ensure proper media attribution in analytics platforms

- Serve as the SME to guide development team to ensure standard process, procedure, and governance is followed; onboard, setup, maintain and track data for reach, engagement, performance and other metrics for digital properties.

- Assist digital data analysts on our Digital Experience team in analyzing GA data and metrics for insights and optimization

- Work with developers and digital producers to determine appropriate metrics and behavior to track on new and existing properties.

- Identify areas of inefficiency and develop methods for improvement.

Qualifications

- Four-year college degree. A technical degree is a plus

- 3 years of experience in web analytics process design and implementation

- Proficient with tag manager tools (Google Tag Manager, Tealium, DTM/Adobe Launch), browser debugging tools (UDO Debugger, network tools, wasp), and Web Analytics tools (GA360 Suites)

- Experience with JavaScript /jQuery and HTML

- Experience working in an agile environment and with tools like JIRA

- Superb interpersonal & communication skills (oral and written), including the ability to explain digital analytics concepts and technologies to business leaders, web/app development engineers and product management leaders

- Hands-on experiences with Google Tag Manager, GA Admin, Audience Center, SEO and Data Studio.