Marketing Performance & Analytics Associate

Marketing Performance & Analytics Associate The Marketing Performance & Analytics Associate is responsible for planning, executing, and optimizing paid marketing efforts across Morguard's portfolio, as well as analyzing performance data to guide strategic business decisions. This role focuses on measurable marketing execution—paid media, attribution, reporting, and insights—ensuring that marketing investments drive qualified traffic, leases, and ROI. The Marketing Performance & Analytics Associate partners closely with internal stakeholders and external agencies to translate data into actionable recommendations that support portfolio-wide goals, pricing decisions, and campaign strategies. Duties and Responsibilities Paid Media, ILS & Campaign Execution Plan, strategize, and manage paid digital campaigns across Meta, Google Ads, and all ILS platforms (Apartments.com, Zillow, Rent.com, etc.). Optimize campaigns and ILS investments based on performance data, lead quality, cost per lead/lease, and property-specific needs. Conduct regular audits of ILS listings to ensure accuracy, competitiveness, and adherence to brand standards. Lead A/B testing, audience segmentation, creative optimization, and budget allocation across paid channels. Align all paid efforts with property performance, occupancy needs, pricing strategy, and seasonality. Analytics, Reporting & Insights Build and maintain dashboards and reporting tools that monitor KPIs for Meta, Google, and all ILS channels. Analyze data across platforms (GA4, CRM, ILS reporting, paid media dashboards) to identify patterns, diagnose issues, and provide actionable recommendations. Track lead-to-tour and lead-to-lease performance to guide spend allocation and channel strategy. Present insights to Marketing, Pricing, and Operations teams to support decisions related to budgets, ILS package selection, and campaign adjustments. Evaluate channel ROI, demand generation, and traffic quality to optimize the marketing mix. Marketing Strategy & Cross-Functional Collaboration Leverage performance data to shape marketing strategy for new developments, rebrands, acquisitions, and repositionings. Support portfolio-wide strategies by forecasting expected performance for paid and ILS channels based on historical benchmarks. Partner with internal stakeholders to advise on budget allocations, recommended ILS tiers, and paid media needs based on demand. Ensure marketing is fully integrated into major capital projects and planning timelines. Vendor & Partner Management Serve as the primary point of contact for paid media agencies, ILS account representatives, and digital vendors. Oversee deliverables, reporting accuracy, and performance optimization from external partners. Negotiate ILS packages, evaluate add-ons, and provide recommendations based on expected ROI. Coordinate production schedules, approvals, and budgets for assigned initiatives. Brand & Asset Management Ensure consistent and accurate brand presentation across Meta ads, Google campaigns, and all ILS listings. Collaborate with creative resources to develop high-quality ad assets, landing pages, and listing enhancements. Other Responsibilities Identify performance gaps or opportunities early and proactively implement solutions. Stay informed of industry trends, platform updates, and emerging tools to improve performance. Independently research, analyze, and present data-driven recommendations that support business objectives. Perform any other job-related duties or projects as assigned. Skills, Knowledge, Experience and Education Bachelor's Degree in Marketing, Data Analytics, Business, Communications, or related field preferred. 5+ years of experience in performance marketing, paid media execution, or marketing analytics. Hands-on experience managing Meta Ads Manager, Google Ads, GA4, and ILS platforms (Apartments.com, Zillow, Rent.com, etc.). Strong analytical skills with the ability to interpret data, build dashboards, and distill insights into recommendations. Experience managing digital marketing budgets and optimizing campaigns for ROI. Strong project management, communication, and organizational skills. Core Competencies Exceptional written and verbal communication skills, especially in presenting data and strategy. Ability to manage multiple priorities and shifting timelines. High attention to detail and accuracy. Proactive problem-solving and critical thinking ability. Preferred Qualifications Experience in the multifamily industry, particularly with leasing, operations, or apartment marketing performance metrics. Hands-on experience with Entrata (or similar property management/CRM platforms), including reporting, lead tracking, and marketing attribution tools. Additional Requirements Ability to travel onsite or to location of in-person events as needed. Able to travel up to 10% of the time as needed. Additional Information Why you should join Morguard At Morguard, our employees are our greatest investment. We make people our priority and strive to create a culture of respect, health and safety, and equal opportunity to support employees to meet their goals. When you join Morguard, you join a strong and committed team and will have access to: Employer Provided Medical Insurance Options Excellent culture that supports a work-life balance with time off for Summer Hours, Vacation, Personal, Sick Leave, and Paid Holidays Education Reimbursement Program Dollar for dollar matching 401k Savings Plan with immediate vesting Opportunity to live onsite within our portfolio with our Employee Housing Discount, subject to availability. All job offers are subject to a pre-employment drug test and criminal/credit background check. *Morguard is an equal opportunity employer +This job description is intended to describe the nature and level of work being performed by individuals assigned to this position. It is not an exhaustive list of all responsibilities required of the job. Job descriptions may also be rewritten periodically to reflect any changes in the position's duties. Morguard is an equal opportunity employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. Morguard participates in the E-Verify program to confirm eligibility to work in the United States.

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