Sr. Manager, Website Operations

About Betterment

Betterment is a leading technology-driven financial services company that offers investing savings and retirement solutions for retail investors and investment advisors as well as financial wellness solutions including a 401(k) for small and medium-sized businesses. Our team is passionate about our mission to empower people to build wealth with confidence and ease. Were headquartered in NYC and offer hybrid NY-based positions (four days/ week in-office with no required office days during the summer and winter holidays).

About the Role

The Website Operations team at Betterment is responsible for building and maintaining our public-facing marketing website. The team plays a critical role in ensuring content accuracy compliance readiness accessibility SEO hygiene high-quality publishing standards and CRO testing and optimization across all lines of business.

As Sr. Manager Website Operations you will serve as the platform owner for our website inclusive of the systems governance and experiences that span our multiple lines of business resource center and more. Building on our current intake process youll create a scalable operating model that guides smart decisions about where to focus and how to sequence work for the greatest business impact. Youll partner closely with Creative Marketing Engineering Growth Analytics and Compliance to ensure those decisions reflect platform standards and team capacity while keeping the site reliable on-brand and aligned with business priorities. Reporting to the Director of Brand Operations youll manage our Website Operations Associate and help shape the team as it grows.

This role is based out of our NYC office. Below weve reflected the base salary range for this position. Actual salaries may vary depending on factors including but not limited to location experience and performance. The range listed is just one component of Betterments total compensation package for employees.

• New York City: $141500 - $162500

This job may also be eligible for variable compensation in the form of a company incentive bonus.

A Day in the Life:

• Establish governance for site navigation templates modules and publishing standards
• Lead development of landing pages and site experiences tied to marketing campaigns and media buys
• Partner with Product and Engineering on product integrations and interactive experiences (e.g. calculators tools) guiding one-off or technical-debt-prone requests toward stable reusable components
• Collaborate with Creative Operations on capacity planning to ensure web timelines align with corresponding marketing and campaign work
• Execute and implement website A/B tests and experiments from build through QA and rollout in collaboration with Analytics Product Marketing and Product
• Improve technical SEO and content discoverability including visibility in LLM-driven and AI-assisted search (AEO)
• Provide mentorship coaching and clear prioritization support to junior website operations team members

What Were Looking For:

This role is for someone who combines attention to detail and strong operational thinking with a focus on outcomes and is excited to build the systems and processes that help a growing marketing website perform better scale effectively and drive business growth.

• 7 years of experience in web operations digital platform management or a related field with prior experience managing people
• Hands-on CMS experience (HubSpot experience preferred) with strong fundamentals in content modeling and design systems; familiarity with HTML/CSS/JS is a plus
• Demonstrated experience partnering with product and engineering teams on scoped technical work integrations or platform decisions
• Familiarity with CRO (conversion rate optimization) principles and experience executing website experiments (e.g. A/B tests)
• Familiarity with technical SEO and emerging AEO (answer engine optimization) best practices
• Comfortable establishing and evolving intake governance and prioritization processes with the ability to balance competing priorities and communicate tradeoffs clearly
• Experience in financial services or another regulated industry is a plus given the compliance and disclosure requirements that shape our marketing website

Join a team built on these core values

We change lives

Be a part of a community of innovators working to transform financial outcomes for real people. Your work will make an impact always laddering up to our mission; to empower people to build wealth with confidence and ease .

We set audacious goals

We set them for the company our customers and ourselves and we wont stop until we reach them. We dont just show up; we give our all then celebrate our wins.

We value all perspectives

When we collaborate were at our best. We believe diverse perspectives lead to better outcomes and strive to uphold our supportive and inclusive community.

We simplify financial services

Were financial services pioneers always finding new ways to improve optimize and enhance. Constant improvement is in our DNA.

Our Commitment to Your Total Well-being:

• We offer a competitive suite of benefits including medical dental and vision coverage; life and AD&D insurance; short- and long-term disability; infertility support and WPATH-aligned transgender health benefits; an Employee Assistance Program (EAP); transit benefits and FSA and HSA options
• Ownership: Equity for all employees including new hire and refresher grants.
• Time: Flexible paid time off paid parental leave and a fully paid four-week sabbatical in your sixth year.
• Growth: Company-paid professional coaching for all employees.
• Wealth: Day-one 401(k) match plus matching on qualified student loan payments.

What happens next

Well take a few weeks to review all applications. If wed like to spend more time with you well reach out to arrange next steps which will include 3-4 sets of meetings with your future colleagues.

In the interview process well look to learn more about your skills experiences capabilities and motivators. Many of our questions will be aimed at understanding how you might operate here at Betterment. Depending on the role we may ask you to complete a case study exercise or technical assessments as we want to collect a robust set of data points to better inform our decisions.

On average it takes us around 3-5 weeks to make a hiring decision depending on your availability and sense of urgency. As a best practice we aim to interview at least 2-3 final round candidates before making a hiring decision. Please note that as we usually receive an overwhelming number of applications for open positions were unable to offer individual feedback during the interview process.

We recognize that interviewing for a new role is a big deal. We appreciate you considering Betterment as the next step in your career and our Recruiting Team is here to support and advocate for you through the interview process!

Betterment is dedicated to providing accommodations to candidates upon request. If you need accommodations at any point throughout the interview process please reach out to your recruiter.

Please note that in any materials you submit you may redact or remove age-identifying information such as age date of birth or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Come join us!

Were an equal opportunity employer and comply with all applicable federal state and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees applicants or any other covered persons because of race color religion creed national origin or ancestry ethnicity sex gender (including gender nonconformity and status as a transgender or transsexual individual) sexual orientation marital status age physical or mental disability citizenship past current or prospective service in the uniformed services predisposing genetic characteristic domestic violence victim status arrest records or any other characteristic protected under applicable federal state or local law.

Required Experience:

Manager